3 WAYS TO BOOK NEW CLIENTS
Jasmine Star
I empower small business owners to build a brand and market it on social media. For podcasts, speaking events, coaching: [email protected]
Every week I host a Ask Me Anything, a Facebook livestream where members of my community can ask me questions, Marcie asked if I had any practical tips for booking new clients.
I love back-to-the-basics questions like this, because ya’ll know I *love* a back-to-the-basics answer!
There are three proven ways to book new clients that I have found the most effective, regardless of if you are a product- or service-based business. Let’s break it down!
1. Ask for referrals.
It is totally okay to ask your current clients to pass your name around to others that might be interested in your product or service. If you have trouble getting referrals from past clients, you can always find ways to sweeten the referral (I.e. a free gift, 10% discount, or free shipping). Friend, you don’t get what you don’t ask for!
2. Be intentional and join online conversations.
There are many Facebook groups in your niche that your ideal clients are hanging out. One of the best ways to book new clients is to find these communities and intentionally engage with those in the community by asking questions, giving helpful advice, and only messaging someone about your product or service if they show interest. Remember boo, we don’t want to be spammy!
3. Utilize Instagram Direct Message.
In the Social Curator Facebook group, I asked the community how they use Instagram DM to book new clients, and Shana dropped a truth bomb. She said that when she gets a new follower, she copies and pastes a message from her notes about what she does, personalizes the message based on their profile, and then includes a link to a freebie she thinks they would like.
I think this is freaking brilliant and I’m so happy to share it with you!
Friend, your ideal client is waiting to hear from you. I hope you take these 3 points and use them to book them today!
I’m rooting for you always.
Early Childhood Edu Coach & play advocate, author
5 年Yup! Referrals have been my number one source of leads! You'd be amazed how many people will refer when you just ask nicely too lol
Writer, speaker, and founder of SoChickie.com - Source for everything ANTI-AGING. I help you look and feel YOUNGER.
5 年I'm having a hard time getting people to even see my posts. I've turned to going local and networking more and I've picked up a few clients this way. Instagram though? Crickets.
My purpose: To empower adult children & their older parents through the process of downsizing, resizing, or aging in place. My passion: To promote the valuable work of Seniors Real Estate Specialists.
5 年Love that the steps are basic enough not to feel overwhelmed trying to achieve it! Thank you Jasmine.
Digital Marketer | Social Media Copywriter
5 年That last tip about the personalized DM is so simple yet genius! I love using Instagram DMs to create connections that lead to possible business. My goal first is to actually connect without intention to “get something out of it”.
Merchandiser & Photographer
5 年I love this! Thank you so much for these tips. :)