3 Ways Anyone Can Provide Value to Their Network
Jordan Carroll
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Last week we talked about the 3 C’s, a guide for where to find targeted people to network with. Along with providing you the mobility to switch into various roles in the future, the goal of networking with people working at companies you want to get hired at NOW is to:
In order to achieve these things, it’s imperative to be perceived as valuable. However, most people don’t know what their value is, let alone how to articulate it in everyday interactions to be of assistance to their network. That's where the 3 I's come in.
Offering Value in 3 Ways (The 3 I’s)
Instead of focusing on just what to say, it’s helpful to understand social dynamics, leverage, and how value exchange works with humans. When you start connecting to various people it’s important to remember the value you bring to these conversations and relationships. Consider how going the extra mile to be creative in your approach can really impact how people perceive you.
In each and every interaction of your existence, you can use these “3 I’s” as a guide for rapport building and deepening relationships:
Ideas
What ideas of your own, or perspective do you carry that could be helpful? This could be about new product features, updates they’ve posted about, or a variety of topics you can personally relate to. By providing ideas you have the opportunity to highlight your expertise.
Information
What information can you pass along that’s actually valuable? Is there some type of industry article or book you’ve read that speaks to a topic that someone cares about? How can you leverage information they might not have access to in order to help?
Introductions
Who do you know that could potentially provide this person value? Be the “connector,” in the middle of your circles if you can. Always look for opportunities to introduce people to each other who can mutually benefit. When doing so, it’s best to get a double opt-in, first.
Yes, the “3 I’s” require effort, but that’s what real relationships are, effort. There are no shortcuts in this. If you’re playing the long game, and care about your legacy and fulfillment in what you do, implementing these will come really natural over time with practice.
How to Know What to Offer
I get it, it's not always easy to know what to offer. And, some of us are more senior than others, some of us have bigger networks or more experience. Even if something doesn't stand out right away, some simple research and practice giving value to others will go a long way in making it more natural.
Here are a few suggestions:
Now, I'm not suggesting you stalk anyone. Don't do that. What I am suggesting is being a bit more thoughtful in how you approach people. By knowing something about them before reaching out, you can improve your messaging.
Some companies even offer referral bonuses to employees when they refer candidates. It's not something I recommend leading a conversation with unless they offer, but I want you to realize that someone might actually be incentivized to pass your name along. By building a real connection with them by providing value, they might even offer it themselves.
I've had clients who've had no more than a two or three day back and forth on LinkedIn messages with someone they just met who ultimately referred them to interview at their company. You'd be surprised how many people will help just by you being genuine.
When in doubt, keep it simple. Liking and commenting on someone’s post is valuable. Think of the lowest hanging fruit as opposed to always defaulting to grand gestures.
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This week's newsletter is sponsored by Clipboard Health, a globally distributed remote-first company! They are hiring for all sorts of fully remote roles here. Shoot me a DM if any of them stand out to you!
Next week we’ll continue with networking strategies for success including more secret networking exercises that will help you take it to the next level.
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Thanks for sharing!!
Sr. Business Systems Analyst | Product Development and Implementation?? | Data Visualization ?? | User Experience ?? | Fintech
2 年Very valuable information, Jordan Carroll! Inspired by SJS and your classes, I started to shift my focus more from the self to others, like genuinely inquiring about other's journey, endorsing a skill, celebrating an achievement, etc. Small things, but like you said, it does not have to be a grand gesture. It feels very good and refreshing (aha moment - we are made to give). Also, when I focus on others more than myself, my "problems" seem to dissipate. It is a great insight and a confirmation that problems are mostly mind-made.