3 Ways to Amplify and Distribute Your Content

Let's be honest. Consumers aren't rushing to see your content*. The days of "if you build it, they will come" are long gone (if they ever existed in the first place). If you're in the business of generating interest and demand, you have to be pro-active. No more waiting around for people to come to you. Demand generation and driving interest in your products and services is all about getting your content in front of the right people at the right time.

Here are three ways to amplify and distribute your content:

1. Send an email to your existing prospects and customers. Email may not be sexy, but it is still the easiest way for most people to share content with each other. Use your existing lists of prospects and customers and segment them along key characteristics. For example, if you're in the education business, segment your list by teachers, school district buyers, suppliers, and parents. Tailor your messaging accordingly so you speak to their respective "pain points" and "love points."
2. Post to Social Media with a CTA. It's not enough to just share your content on Social Media channels like Facebook, Twitter, etc. To be effective, your Social Media content should include a Call To Action (CTA). Ask yourself this question: "what is the specific next action the consumer should take?" Then tailor your messaging accordingly. For example, you could include a CTA to pick up the phone, click to subscribe to an email newsletter, or visit a store with a coupon code ILOVEWIDGETS.
3. Syndicate your content. Remember, you are fighting a veritable tsunami of content for your consumer's attention. Don't wait for them to find your content. Go to them by syndicating through a media partner with whom your consumers have a relationship. Learn more about content syndication here.

Do you have any additional methods you'd like to share? Please let me know in the comments and I'll amend this post.

* To be fair, mine neither.