3 Ways AI is Revolutionizing Ad Delivery

In case you haven’t noticed, advertising is evolving at unparalleled speed, and AI is at the forefront of this transformation. To remain on top of your craft and drive results for your business you need to stay ahead of the curve.? It’s not easy to do so when things are going fast and you have day-to-day responsibilities, so how do you find the time?? Let me suggest three ways AI is transforming ad delivery and why you should care:

1. Hyper-Targeted Audience Segmentation: This one isn’t new.? For years you’ve been hearing “say goodbye to broad demographic targeting and hello to laser-focused precision”.? Any AI could have written that sentence.? The fact is that now, we can automate these processes, and I really mean automate.? It’s not called automation when in fact there are some people sitting in a room clicking and playing with dashboards . AI-powered segmentation allows brands to target ads based on niche interests, behavioral patterns, and even predicted future actions.? And the good news is that there are some companies doing this without cookies, which is important since those are going stale. By leveraging machine learning, you can uncover hidden audience insights and deliver highly personalized ad experiences that resonate with each viewer.? Then, deliver them a story that just works for them.

2. Dynamic Creative Optimization (DCO): Once again, this isn’t new, however crafting the perfect ad is now both an art and a science because of the advances in technology.? AI enables DCO platforms to analyze ad elements and determine which combinations work best for different audiences.? This may have been done by basic machine learning in the past, but now these platforms can even recommend and generate iterations of your creative that may perform better.? There are even companies that can forecast your performance and save you the time to do testing. This approach saves time and resources while driving better results. Focus on developing a strong creative concept and let AI handle the optimization so you don’t have to.? That speeds things up, for sure!

3. Organic Video Advertising: This one is new (and its what we do, of course).? Imagine your brand message seamlessly integrated into video content that people love, capturing attention without being skipped or ignored, and being supported by the viewers because your brand is supporting their favorite creators. Rembrand's AI-powered Organic Video Advertising solution enables all of this and more.? We enable brands to insert elements directly into the content viewers love in YouTube, TikTok and other premium video platforms. This new approach creates a non-intrusive, immersive advertising experience that drives engagement and leaves a lasting impact.? And what’s more, it is third party validated by a number of sources to improve?

The AI revolution in ad delivery is happening, but you already know that.? Just read a trade pub!? The fact of the matter is you need to know what YOU can do, not what everyone else is doing. Brands that embrace these cutting-edge technologies and understand the approaches gain a significant competitive advantage over everyone else. Are you ready to harness the power of AI and take your advertising to the next level? Let's start a conversation in the comments below.

#AIinAdvertising #HyperTargeting #DynamicCreativeOptimization #OrganicVideoAdvertising #Rembrand #CompetitiveEdge