3 Ways to Adjust to Instagram’s Algorithm Update

By Brooke Witheford

In response to the growing challenge faced by new and smaller creators to gain visibility amidst larger voices, Instagram has taken action with some important changes. The platform unveiled a significant algorithm update aimed at amplifying the reach of micro creators while discouraging aggregator accounts by elevating original content.

What are the key algorithm updates you can expect??

• Introducing a revamped feed ranking system to enhance exposure for emerging micro creators
• Prioritizing original content and excluding content aggregators from recommendations
• Attributing reposted content to its original creator through labeling

To sustain and enhance performance, brands should adjust their Instagram creator marketing strategies to best suite the new environment.

Here are a three strategies to adapt to this recent platform update:

Prioritize Emerging Micro Creator Partnerships

Given the algorithm's new emphasis on boosting the performance of emerging micro creators, it's crucial to underscore their significance in any creator marketing strategy. Content shared on the feeds of micro creators is projected to yield stronger organic results in the foreseeable future, thanks to Instagram's recommendations and Explore page.

Limit Resharing of Creator Content

Instagram is going to prioritize the account/handle where content was originally posted from. Brands now need to be mindful about reposting creators' content if it's already on the creator's feed, as engagement may suffer. To tackle this, be mindful of how much creator content you're resharing on your brand page and perhaps invest more into User-Generated Content (UGC) to avoid the creator posts being flagged as reshares.

Embrace the Instagram Collab Feature?

This feature enables up to three creators to collaboratively author posts with accounts they're not directly connected to, expanding reach through collaborative content creation. Collaborative posts on Instagram are shared on all collaborators' feeds, ensuring algorithm recognition of original content and wider distribution vs. repeated postings of the same content.

Remaining agile to social platform changes is vital for brand marketers. By adopting these strategies brands can effectively navigate this new Instagram update, ensuring continuous performance and visibility.

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Cycle is a full-service creator marketing agency. If you'd like to explore or chat with us about how we help brands craft breakthrough creator marketing campaigns you can email us directly at [email protected].