3 Way to Grow Your Small Business Social Media Strategy
David Woods
Executive Director | Sales & Marketing Director | MBA | Creator | Goal-Driven Collaborator | Skier | Dad | USAF Vet | Firefighter/Paramedic
Be Active on Your Target Audience’s Favorite Platforms:
Create a Consistent Posting Schedule: Regularity matters!?Develop a consistent posting schedule. When you consistently share relevant content, your audience becomes accustomed to seeing your brand. Use social media management tools to plan and schedule posts in advance. Aim for a balance between promotional content, educational posts, and entertaining updates.
Embrace Social SEO: Optimize your social media profiles and posts for search engines. Use relevant keywords, hashtags, and location tags.?When users search for related topics, your content will have a better chance of appearing in their results.
Engage with Your Audience: Social media is a two-way street. Respond promptly to comments, messages, and mentions. Show genuine interest in your followers’ opinions and questions.?Building relationships fosters loyalty and encourages word-of-mouth marketing.
Leverage Influencer Marketing:
Use Influencers: Identify influencers or micro-influencers in your niche. Collaborate with them to promote your products or services. Their endorsement can significantly expand your reach and credibility.?Ensure that the influencer’s audience aligns with your target market.
Work with Content Creators: Partner with content creators (bloggers, vloggers, or podcasters) who resonate with your brand. They can create authentic content about your business, reaching their dedicated followers.?Consider guest posts, sponsored content, or joint campaigns.
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Maximize Your Profile and Bio:
Legitimate Profiles on All Platforms: Ensure your business has a presence on major social platforms relevant to your industry. Complete your profiles with accurate information, including a professional profile picture, cover photo, and a compelling bio.?Consistency across platforms reinforces your brand identity. Set aside a time to review these regularly.
Pro Tip: Google Business Manager helps to find profiles linked to you even when they're generated by third-party entities.
Event Promotion: Use features like Facebook Events and Facebook Groups to promote events, product launches, or special offers.?Engage your audience by creating buzz around upcoming happenings.
Are you a Southern Colorado small business owner? Contact us at BiLT Social Media