3 Unique Email Marketing Strategies for Dentists (Beyond the Basic Blast)
Email marketing is a tool that’s often overlooked in the dental industry.?
It’s the key to building lasting relationships with your patients.
The numbers speak for themselves:?
Email marketing has an ROI of 4400%. For every dollar you spend, you make $44.
Despite these impressive figures, many dental practices are yet to tap into the full potential of email marketing.
Why should dentists do email marketing?
The beauty of email marketing lies in its ability to facilitate one-on-one communication, offering a window into the soul of your practice (though that might sound a bit dramatic!).?
As a dental provider, you already excel building relationships with your patients at their appointments.?
But what happens when your patients step outside? Are you keeping in touch with them to stay top of mind?
This is where email marketing steps in. It provides multiple touchpoints to keep your practice at the forefront of their minds.
Marketing isn’t a simple linear process of seeing an ad and making a purchase.?
On average,?people need 8-10 touchpoints before deciding.
Email marketing is a powerful tool to achieve these touchpoints in an efficient manner, helping to nudge potential patients towards a decision without being overtly salesy.
But what kind of emails should you send to your database?
We’ll share 3 unique email marketing strategies tailored for dental practices.
And I’m not talking about those bland, generic newsletters from your PMS system.?
We’re diving deep, beyond the basics.?
I’ll also share with you some key benchmarks to tell if your emails are working and what steps you need to take to elevate your success rate.