3 Unconventional Content Strategies to Drive Traffic & Skyrocket Engagement (+ A Secret Weapon You’ll Want to Try!)

Creating content that actually works can feel like trying to hit a moving target.

Let’s be real...

The internet is louder than ever.

Millions of posts, videos, and articles flood social feeds every single day.

So, how do you cut through the noise and actually get people to pay attention?

Spoiler alert...

It’s NOT by doing what everyone else is doing.

If you’re tired of churning out content that barely gets seen, these three unconventional traffic strategies... plus a game-changing bonus... will help you attract the right audience and get real results.

And the best part?

These strategies don’t require a massive following or a paid ads budget.

All of which can help you grow your audience and get eyes on your online product or service.

1. Use HeyGen’s Free AI Video Tool to Create Engaging Short-Form Content

Video is king. Period.

It grabs attention faster, keeps people engaged longer, and gets shared more often than text alone.

But here’s the catch...

High-quality videos take time, effort, and resources.

Well, no need to fret because that’s where HeyGen’s free AI-powered tool comes in.

This tool lets you create pro-looking videos... no fancy camera, no script memorization, no awkward takes.

Just type your content, and HeyGen’s AI avatars do the talking for you.

Video content dominates social media, and for good reason... people retain 95% of a message when they watch it in a video, compared to just 10% when reading text.

How to use this for traffic growth:

? Turn your blog posts into engaging videos – Grab key points from your article and let an AI avatar present them in a sleek, professional way.

? Create curiosity-driven teaser clips for LinkedIn – Instead of just posting another link to your latest blog post, summarize a key insight in a 30-second AI video that leave people wanting more.

? Boost your personal branding with AI-powered storytelling – Create quick, relatable videos featuring your AI avatar sharing bite-sized industry wisdom.

?? Pro Move: Add captions to every video. Most people scroll LinkedIn without sound, so don’t let them miss your message.

2. Repurpose Your Articles into Audio for Podcast & LinkedIn Listeners

Some people don’t have time to read, but they’ll listen.

That’s why audio content is blowing up... podcasts, voice notes, and mini-audio posts are an untapped goldmine.

Why this works...

?? People listen while commuting, working out, or doing chores (a.k.a. captive audiences).

?? Audio feels more personal... your voice builds trust faster than text.

?? The podcast audience is massive (projected to hit 504 million listeners by 2024).

How to use this strategy:

?? Record a quick podcast episode based on your article – Simply read your article aloud though you’re reading to a friend, add your personal spin, and upload it to a platform like Anchor (which distributes to Spotify, Apple Podcasts, and more).

?? Use LinkedIn’s built-in audio feature – Share an exclusive voice memo (a short, personalized audio message that provides unique insights, updates, or behind-the-scenes content that isn’t available elsewhere) summarizing your latest article and attach it to a LinkedIn post.

?? Host a 10-minute “Ask Me Anything” session – Answer audience questions in a short podcast-style format to boost engagement.

?? Bonus Idea: In the future you could feature guest experts in short 10-minute interviews and share the recordings to add more credibility to your content.

3. Offer a Free PDF That Feels Too Valuable to Ignore

Want more traffic, more leads, and a growing email list?

Give away something people actually want.

A well-crafted free PDF guide works like a magnet, turning casual scrollers into subscribers.

Whether it’s a checklist, a quick guide, or a full-blown eBook, giving away high-value content can help you grow an email list and drive traffic.

How to do it:

?? Create a simple but highly useful PDF guide – Think checklists, cheat sheets, or a mini playbook. Keep it visually appealing and actionable.

?? Host it on a platform like Canva or Gumroad – Both offer free options for sharing downloadable content, and make it easy for users to download.

?? Tease it on LinkedIn instead of giving the link away immediately – Example: “I just put together a free guide on [topic]. Drop a comment below or DM me, and I’ll send you the link!” This increases engagement AND reach.

?? Pro Tip: After they grab your PDF, invite them to a private email list or community where they get even more value.

?? The Secret Weapon: AI-Driven Traffic That Works on Autopilot

There’s a hidden way to drive traffic that most people aren’t even talking about... yet.

Instead of creating more content and hoping people find it, why not use AI to pull traffic in for you?

I’ve been testing a tool that does exactly that... it creates engaging AI-driven interactions that attract traffic effortlessly. Here’s what makes it so powerful.

Here’s what you can do:

1. It dynamically engages users – Instead of static content, this AI assistant talks back to visitors, guiding them toward your best content and offers.
2. It personalizes interactions – Users feel like the content was made just for them, increasing engagement and time spent on your site.
3. It turns passive visitors into active participants – More interaction = more shares, more comments, and more people actually paying attention.

This isn’t theory...

It’s working right now for people using Matt’s Traffic Bot (yes, that’s the name I’m using ??).

?? I just dropped a full breakdown on how to make the most of this AI-powered tool.

It includes 10 ways to turn an AI bot into a real traffic machine, along with a link to Matt’s Traffic Bot.

?? Read the full article here: Create GPT Tools That Drive Traffic Like a Pro

Over to You!

What’s YOUR go-to content strategy for driving traffic?

I’d love to hear what’s working (or what’s not!).

Drop a comment, and let’s chat! ??