The 3 Types of Retargeting ADs to Quickly Convert Leads to Clients

The biggest profits in your advertising will come from your retargeting ADs, here is how to get them right from the start.

It takes an average of 10 touch-points with a brand before a potential buyer converts into a customer.

A prospect consumes three to seven hours of content before a high ticket purchase.?

Here is what the sales equation looks like,?

What can you do to quickly transition leads into buyers?

It is retargeting.?

When a prospect engages with your ADs, and then you target them with more and more ADs to take them further into your funnel.?

To be top of mind, you need to be at the top of the newsfeed.

How to Set Up a Retargeting Audience

Any of the following actions can add a lead to your retargeting bucket.?

1. Watch a video.?
2. Opens and/or fills out a lead form.?
3. Engage with your company page.?
4. Sign up on your email list.?
5. Visit your website or a specific page in your funnel.?

When a prospect takes any of these actions, you can set up an automation in the LinkedIn Campaign Manager to add them to your retargeting audiences, and assign them to a campaign.?

Ideally, your campaign should have at least 4-10 retargeting ads and 30% of your overall budget.

Here are the 3 types of retargeting ads you can use.

1.Social Proof

When someone is evaluating whether to do business with you, they need to check your testimonials.?

In this example, it’s a video of multiple clients giving testimonials:

Social proof retargeting ads can be:

• Video Testimonials
• Client Interviews
• Power Pictures
• Carousels with Client Quotes

Social proof is a key pillar in your retargeting strategy.

2. Educational

Here is where we deliver value and ‘aha’ moments to your clients so they associate you with the result they want to achieve.?

These can be short videos where you share a new insight, reframe a limiting belief or deliver a quick win.

It can also be long form listicles and stories.

In this example, it’s a technique that executives can use to be very confident around senior management.

3. Quick Action

These are ADs that show your personality and invite them back into the next stage of the funnel.

These ads are very quick to create and bring multiple facets of you in front of the audience.?

Here is an example:?

These are the three types of retargeting ads to quickly convert leads to clients.?

When you hear stories of businesses putting $1 into ADs and making back $5 to $15, it all comes from their retargeting strategy.

This is the secret sauce.?

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