3 types of magnetic content to grow your personal brand

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Again, content is KING, but how?

Content is always the best tool for building and growing your personal brand, especially "educational content" that teaches your audience a new skill or concept that they can apply directly and actionably to their daily lives and work.

The tipping point to reach is when people perceive you as the "Trustworthy source of information". This is where you create influence and in return get visibility . For sure content should be sharply targeted and highly optimized for your target audience .

Here are the top three content formats for you to focus on, in order to build and nurture your personal brand.

Listicles

This is psychology! A listicle is simply a piece of knowledge broken down into a clear number of steps or information. It ignites curiosity and sets the mind into a "scanning for that number" mood.

Examples? Here are 8 steps to boost your personal brand (infographic) , 4 steps for a magnetic LinkedIn profile (article) , 4 ways to get loyal visitors on LinkedIn (carousel) , and 3 books that will change the way you work (simple post) Do you notice the numbers?

How-to-posts

One of the most interesting productivity hacks is to create a system or a process for anything that you regularly do, especially at work, this is how our brain functions better! So teach your audience a process by guiding them through simple steps to accomplish a task, where you break this process into simple actional steps based on your experience. And start with a question that they have in mind or challenges their own thoughts!

Examples: How to build a "Content business"?! or How can you gain and learn new skills? or Do you think these tips are obvious & simple?! ?

Storytelling

We humans love stories. That's why storytelling is an art and science, which has now evolved into several niches, like visual storytelling or storytelling using data!

Share your stories, share something personal that you have learned, and provide your learnings. But, the most crucial point here is to remember that the goal is not to show off what you are doing or achieving, the goal is to create something useful for your audience.

My Examples: Preparing for my new course at the AUC , sharing a personal achievement , or something inspiring that happened recently , like meeting a celebrity !

Final thoughts: do you want to step ahead?

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Start boosting your personal brand now!