The 3 Types of Ads Driving Leads Right Now

Let me save you millions and show you exactly what ad to make..

Let’s get straight to the point: most ad strategies fail because they’re either outdated or uninspired.

Over the past few years, I’ve helped?Adstra?generate 50,000+ leads and booked over 25% of them into sales calls.

That’s not luck.

It’s the result of a relentless focus on testing, optimizing, and scaling what works.

Right now, we’re running 500+ ad variations monthly, experimenting with everything from creative angles to targeting strategies.

This volume of testing allows us to stay ahead of trends and consistently uncover winning formulas. It’s through this process that we’ve identified the three types of ads that are dominating lead generation today.

By the end of this post, you’ll know exactly what’s working, why it’s working, and how to use these ad strategies to generate more leads and booked calls for your business.

Let’s dive in.

News Ads

Example:

What It Is: News ads are designed to look like a breaking news story. They often mimic the structure of a headline you’d see on a major news website, complete with attention-grabbing text and compelling visuals.

The goal?

To immediately pull the viewer in by triggering curiosity and urgency, much like actual news does.

Why It Works: News is one of the most clicked and consumed forms of content online. Whether it’s a breaking story or a trending headline, people are naturally drawn to information that feels timely and relevant.

News ads tap into this same psychology, making your offer feel important and worth paying attention to.

When people see an ad that looks like a news story, they instinctively click to learn more — just as they would with actual news.

It’s a simple yet powerful way to boost engagement and drive more traffic to your funnel.

How to Create One: Using tools like Canva or similar design platforms, you can easily create an ad that mimics the look of a news post.

• Start with a bold headline that sparks curiosity or urgency, such as: “BREAKING: The Strategy That’s Changing [Industry] Forever.”
• Use clean, professional fonts and layout styles that resemble a news website.
• Include a strong image or graphic that ties into your offer.

When executed correctly, these ads funnel highly engaged users directly to your opt-in page, where you can qualify and nurture them into leads.

Weird Static Ads

Example:

What It Is: Weird static ads are exactly what they sound like — ads featuring odd, quirky, or unexpected images with little to no text. The visual is designed to grab attention instantly by standing out in a sea of polished, predictable ad creatives.

Why It Works: On platforms like Meta, most users scroll through feeds filled with casual, text-light posts and images from friends, family, or creators.

Weird static ads mimic the natural look of the platform while injecting just enough intrigue to disrupt the scroll.

People stop and think, “What is this?” The curiosity is irresistible, and before they know it, they’re clicking to learn more. This approach taps into one of the most powerful aspects of advertising: blending in to stand out.

The “weird” factor also makes the ad feel less like a typical sales pitch, which lowers the audience’s defenses and boosts engagement.

How to Create One: We use tools like MidJourney to create unexpected visuals that instantly spark curiosity. Combined with this, we use a GPT bot I personally made to give you weird prompts for Midjourney that you would never think to use. It’s only available?here if you grab the “Ad Carousel Method”.

Once you generate your visual, upload it into a tool like Canva to finalize and optimize for ad specs. The key is to let the image speak for itself with minimal text — or none at all.

When executed correctly, weird static ads blend seamlessly into platforms like Meta, stop users in their tracks, and drive massive clicks into your funnel.

Split Images

Example:

What It Is: Split images are visuals that show a before-and-after transformation side by side. The left side illustrates the pain or problem, while the right side highlights the solution or desired outcome. This format ties together the audience’s struggles and aspirations in one powerful image.

Why It Works: Humans are wired to respond to transformation stories. Split images trigger an emotional reaction by making viewers feel seen — they instantly identify with the “before” state and are drawn toward the promise of the “after.”

This approach ties pain and desire into a single visual, making the ad compelling without needing excessive text or explanation.

Whether it’s a messy desk transformed into an organized office, or a struggling business turned into a thriving one, the message is crystal clear: this solution works.

How to Create One: We use MidJourney to generate high-quality, custom visuals for these ads. The prompts focus on showcasing the stark contrast between the two states.

For example:

• “On the left, a cluttered desk with papers and stress; on the right, a sleek, organized workspace with a laptop.”
• “On the left, a tired business owner slumped over their desk; on the right, the same person confidently presenting in a modern boardroom.”
• “On the left, a failing ad campaign dashboard with red metrics; on the right, a winning campaign with green metrics and profits.”

Once you’ve generated the two images, you can combine them into a split layout using tools like Canva or Photoshop. Keep the visual clean and focused, with minimal distractions. If needed, add a simple headline or overlay text to emphasize the transformation, such as: “From Chaos to Clarity” or “Struggling to Thriving.”

When done right, split images evoke emotion, create instant connection, and inspire action. Split images are visual proof of what’s possible and that’s what makes them so good.

Ready to Transform Your Ads?

Advertising is always evolving, but the principles remain the same: grab attention, spark emotion, and connect with your audience’s desires.

Whether it’s news ads, weird static visuals, or split images, the right creative can make or break your campaigns.

If you’re ready to create better ads yourself, we’ve got you covered. Grab our AI Growth Funnel framework to learn how to build high-converting campaigns step-by-step:?AI Growth Funnel?(be sure to grab the carousel method bump)!

But if you want us to handle everything — strategy, creatives, and scaling — let’s talk. Book a call today, and we’ll show you exactly how to generate leads, book more sales calls, and grow your business with ease:?Book a Call.

The choice is yours — start building better ads today or let us do the heavy lifting for you. Either way, your next-level growth starts now.

As always, thanks for reading.