3 Tricks to Generate More Leads Now

I’ve spent the past 7 years selling products and services (my own and those of my clients) on LinkedIn. Here are three key tricks I’ve learned to generate more sales leads, clients and revenue using LinkedIn.

Trick 1 – Make Your Profile Client-Facing

I’ve talked about this before, but I’m going to keep repeating it until the day I die: Stop laying out your LinkedIn profile like a virtual résumé!

Instead, make it all about the immediate and unique value or benefit your product or service brings your ideal clients and customers. (I call it a “client-facing” LinkedIn profile.)

If you’re able to configure your profile in a way that makes it clear who you are, what type of product or service you provide and how it will benefit your ideal customer as a result, sales are far easier to make on LinkedIn.

Trick 2 – Go “Big Brother” on Prospects

Before I ever engage a prospect on LinkedIn, I take a few moments to scan his or her public profile page.

What you find there is often a gold mine of personal and professional information that ensures you get new relationships off to the right start.

I have countless stories of this particular tactic paying off in incredible ways. Like the time I took 14 seconds to scan a prospect’s LinkedIn profile, sent him a personalized invitation and follow-up message based on what I’d found, and one phone call later landed myself a $10,000 marketing contract.

I’m not using Jedi mind tricks, black hat tactics or anything else. Rather, I’m tapping into the wealth of personal information available on someone’s LinkedIn profile to break the ice and strike up a conversation that speaks directly to my prospect’s professional (and personal!) interests, desires and passions.

How often do you see a LinkedIn invitation or message do that?

Trick 3 – Show and Tell

It should go without saying that in today’s online marketplace, you have to earn the right to ask for someone’s time and attention.

Gone are the days of simply asking for (and getting) someone’s time on the telephone or a coffee meeting.

It’s not even enough to say, “Well, I do XYZ, and I’d love to get you on the phone to see if I can help you out with ABC.”

Rather, you need to first prove to that person you know what you’re talking about.

Show people you’re the real deal – create and share the type of content, case studies and client testimonials that leave no doubt you walk the walk.

LinkedIn makes it easy to embed everything from blogs and training videos to podcasts right on the platform. It even curates the most popular and well-liked content and status updates and exposes them to massive audiences you hadn’t even dreamed of reaching.

Best of all, LinkedIn’s detailed analytics show you each and every individual who is engaging with your content, giving you the ability to cultivate warm leads in an fast, efficient and targeted manner.

We really do live in the single best time in all of history to build a powerful personal brand, land your dream job or even run your own business.

And, needless to say, LinkedIn is going to continue playing a huge role in all of it!

Thank you for reading.

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Joshua B. Lee