3 Trends that will shape the Future of Marketing
Brands Need to Curate Mobile Contents to Assist in Micro Moments
Mobile has become the most reliable source of information when someone wants to Know something, Go somewhere, Do something or Buy something. Mobile has conditioned consumers to use their handheld devices when they need information. Results? More Google searches now take place on mobile devices than on desktop computers worldwide. Customers are making decisions based on mobile content that serves the right purpose at the right moment.
Brands Should Invest to Improve Consumer Experiences on Mobile
The digital experiences people want and marketers can provide have changed dramatically. Consumers move seamlessly across the physical and digital worlds—and expect businesses to do the same. Consumers today are constantly connected, moving between devices — from tablet to laptop to desktop to smartphone — throughout their day. But use of Mobile as primary research vehicle as well as final checkout device has increased exponentially. Today’s consumers interact more with your brand on digital than they do in person.
Brands Should Design Personalized Custom Advertising
Generic advertising no longer works as today consumers expect that should receive marketing communications that are customized to their unique needs. Here comes the power of dynamic creative and programmatic advertising. Brands can use programmatic to assemble a consumer's micro-moments in just the right way—like joining puzzle pieces together—to see a detailed blueprint of consumer intent. Here are the 4 steps to create personalized adverting.
- Start by identifying the moments that matter
- Design relevant creative that delights your audience
- Reach your audience across screens and channels in the moment
- Measure the impact, then respond quickly
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