??3 Traps to Avoid When Executing Your Strategy

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By Graham Kenny | December 05, 2023

When executing strategy, companies typically fall into one or more of three traps: 1) They let too many people weigh in; 2)They plan a lot of activity but do not specify concrete actions; and 3) They tend not to build in accountability into execution. The result is that. lot a good strategies never take off. This article offers pointers on how to avoid the three traps.

Success in business strategy includes two separate activities — designing strategy and executing it. Strategy design involves answering the question: Is our strategy suitable for our organization’s circumstances? Strategy execution is about answering the question: How well have we executed our intentions?

Each of these questions requires a different level of analysis and a clear gear change in terms of process. Strategy design is concerned with organization positioning while strategy execution is focused on action by individuals.

It’s rare to find a business that excels in both — and in my experience, the main problem area is in execution. I’ve seen strategy makers fall into one or more of the three following traps when moving to execution.

Trap 1: Everyone wants to be part of the scene.

Trap 2: Lack of planned actions

Trap 3: Lack of accountability mechanisms

Let your ears listen, click ??

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