3 TOP QUALITIES OF EXCELLENT SALESPEOPLE
It is a fact that in any business organization, the sales and marketing teams play a very crucial role in driving sales. Although the sales department isn’t solely responsible for sales in an organization, you should, as a business owner, be concerned with how to maximize your sales department force.?
Why should you as a success-driven entrepreneur, pay attention to certain qualities your sales team should possess??
The answer is obvious- the more successful your sales department, the more successful your organization becomes. So, when next you’ll be having a roundtable discussion with your team, you may want to re-impart in them, these top 3 qualities.
Has there ever been a time when someone advertised a product or service to you so that even before they pulled the final string, you got captivated by just a few personal questions, hence, making you feel so comfortable with them? Well, I have experienced that.?
An insurance broker once visited my former place of work one day, and when it was my turn to meet with him, he asked me a few personal questions. After a little questioning, he convinced me to buy a policy that covered 10 years. Yes! 10 right in that spot.
You might read and wonder what sort of questions he might have asked or how easy it seemed, but I tell you, this is the trick that only skilled professional sales agents know how to use.
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2. THEY EXUDE CONFIDENCE
In the words of George Herbert, “Skill and confidence are an unconquered army.” I have just discussed above how skill produces a great salesperson.
Skill, however, is only half of the equation. Of what use is it if you know so much about a product and upon meeting a potential client for the first time, you’re stuttering, palms and forehead sweating, eyes facing down while speaking with the person??
Put yourself in the customer’s shoes and ask yourself if you would purchase such a product. Well, you might probably on a scale of 3/10 provided the information has been so profoundly researched. I believe, however, that you, as a salesperson, know that selling a product has not only to do with how good the product is. Rather, how good and convincing the sales agent is.?
Besides, I’m not sure you want to be ranked 3/10 in your organization, nor would you want to be so in your employer’s eyes. So, what is the trick? If you have been struggling with self-confidence, you need to work on it right away!
3. CUSTOMER RETENTION IS THEIR WATCHWORD
Research?has shown that positive reviews help new businesses to compete fairly with existing businesses. Since people believe more about what others say about you than what you say about yourself, a business trying to find its foot has quicker chances of doing so when a larger percentage of society says positive things about you.
Did you know that customer retention will help your organization reduce cost of customer acquisition? Owing to a relationship built on trust, customers who have benefited immensely from your organization will refer your business to their friends, associates, and family members.?
What is more? Outstanding salespeople are people who believe that being a great salesperson doesn’t stop at closing deals successfully, but it continues even until a long-lasting relationship forms with a customer.
Thanks for reading. Share your thoughts and contributions in the comment section.