3 Tips To Using Your Networks More Effectively
Ian Kingwill
Brand Partner - NinjaProspecting.com - The Opposite of Every Linkedin Marketing Company - Add Value First - Build Relationships | - Let Us Prove To You We are Different
Was this you when you first started going along to all those networking events?
When I first started in business going along to all these networking events & diligently handing out business cards & starting conversations with LOTS of people, I remember, very rarely did new business come from it.
I’d always being asking myself why?
* Was my service not what people wanted?
* Was I going to the wrong kind of events?
* What could I be doing differently?
* And the list of questions went on......
The thing was it had nothing to do with any of that, it all had to do with my mindset of what networking was & how to use it more effectively.
Here are 3 things that I learnt & helped to change the way I networked going forward.
1. First, understand that networking is not a place to hand out hundreds of business cards & sell your stuff to everyone on the spot.
It’s called ‘networking’ not ‘sell-working’ for a reason.
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Networking is about conversations to build relationships, to then create further opportunities down the track.
2. Second, people love to buy & people love to help, but only to those that they resonate with & have a connection to.
You can’t get a connection with someone who talks at you nonstop, is pushy & only is there to serve themselves.
I'm sure we've all come across this person.
How did you feel?
3. Third, the best opportunity from a networking event is to actually be able to sell to other people’s clients & networks rather than getting the one sale.
The people you meet all have clients, they all know people & being able to add value to their networks will get you a lot more sales than trying to sell to the one person at the event.
It’s a completely different way of thinking, but one that will grow your business much faster & gives you the power of leverage.
As you go about networking over the next few months, whether that be online or offline, have a think about your own mindset & purpose & see how you can make some small changes
Happy networking!