3 tips to remember when modifying cosmetics packaging

Today, I would like to share 3 tips to remember when modifying cosmetics packaigng for the EU. If you bring your potential blockbuster from non-EU countries like South Korea, you need to know well on how to fix the packaging.?

Packaging is an important element for you to communicate to your consumer. It not only provides legal information, but also shows an appealing presentation to your customers.?

If you have struggle in modifying your packaging, it may take a long time to import your cosmetics goods into the EU market. To save your time and energy, I will give you some useful tips to remember when modifying your packaging.

Without further ado, let's get started.

1. Read the regulation?

It is most important to know your regulation before you proceed to change the packaging. There are mandatory elements that the regulation wants you to put, and if you ignore these, your work may not become much relevant.?

There is only one cosmetics regulation in the EU, and it also contains a separate article on what information you should put on the packaging. The most important elements are the information on your responsible person and the place of origin.?

If you don't have these two elements, you may need to forget about bringing these products into the EU. Without an RP guaranteeing the safety of your products, you can't solve these into the EU market.?

You also have other mandatory elements to put such as best before date information or ingredient list. You should read through these sections to figure out how to change your original packaging to fit the EU standard.?

Please check your legal adviser if it is necessary to clarify some parts which you don't know. It would be cheaper to consult these lawyers than producing your packaging with wrong or missing information.?

2. Read the industry guideline

In the EU, you can find industry associations that explains various issues related to their industry. CosmeticsEurope is an industry association that explains companies on what to put to keep the regulation.?

You can check the website of CosmeticsEurope to find more on each mandatory elements of cosmetics packaging. They also published their guideline in 2011 on how to design your cosmetics packaging to follow the regulation.?

If you consult these sources, you would see some of examples on how to put correct symbols that you can see in the regulation. For best before date information, you would have some practical examples to follow, so please consult the guideline if you can.?

CosmeticsEurope also provides some useful research on cosmeticcs market to let you know what the trends are. They produce their survey results on consumers and what are the social trends affecting the industry.?

So, please use the resources that your industry representative already produced for you. It would be helpful to complete your packaging modification with ease.?

3. Seek some examples?

If you want to know whether your design is comparable to other products in the market, you can have some tour of retail outlets for research. You can find out how other companies are designing their product packaging and layouts.

You can also check their brand introduction while they are showing the mandatory information for consumers. It would be a good learning experience to find out how other companies are doing and learn from them.

You can access their information via online, but you may have some limitation in accessing information. Many of online outlets only show the frontal part of cosmetics packaging, but it is difficult to see their back side.

Seeing the back side is important since it contains most of mandatory information that you can see in the regulation. It would be best to access to the information if you visit the store by yourself as if you are buying.

If you want, you can also buy these products as samples, but it may cause extra cash spending. If you are short on cash, it may be better to visit the store and see the information by yourself.?

4. Wrap-up?

Now, I hope you have some idea on how to proceed when modifying your cosmetics packaigng for the EU. You need to know what the regulation says and get some tips from industry associations on how to follow the requirements.?

You can also consult what other companies are doing, and it can also bring a valuable information for your new packaging. Still, you need to decide how to design the product packaging by yourself based on the information you have.?

I hope you enjoyed today's article and if so, please put your thumb up and share it with others who may also enjoy it.?

Thank you, and I will see you in the next article.