3 Tips to Promote Yourself on LinkedIn Video Even When You're Uncomfortable Doing It

When running an online business…. or any business, it’s essential to have a presence online. It becomes even more necessary when you are a coach or professional who works one-on-one with clients. We cannot deny that the video continues to be King (or Queen) regarding content.

Video allows you to show up authentically, and as a person, it will enable you to showcase yourself as the expert better and build the know, like, and trust with your clients.

People need to know how you can help them. Shooting a video that allows you to share how you can help solve problems for your clients can go a long way.

Now, why are you so scared to get on video?

Plain and simple, you are scared to put yourself out there. Fear rears its head, and we get stuck in inaction because we fear that people will judge us or think we will look silly. I have worked with many clients, and it’s usually always the same when they first start doing video… they question themselves; they want everything to be “perfect,” and they end up shooting the same video many times.

Then after shooting a few videos, they get into the swing of things.

I believe a few tips can significantly help you promote yourself on video.

Tip 1: Know Your Stuff.

-Know what you are talking about. You are a professional and expert, and it will be a struggle if you are talking about something you don’t know much about. So naturally, if you don’t know enough about the topic, do some research, so you do know. For example: If I want to talk about the latest trends on social media because that is what you (my audience) want to learn more about, I will first research and ensure I have a good understanding of those trends before jumping on and doing a video.

-Know the Benefits You Provide. One of the reasons why it’s hard for coaches to ask for money is that they haven’t thought through all the benefits they offer. If you don’t know your value and what you genuinely deliver in all aspects, it will make it hard for you to show up confidently and share what you offer. Take some time to think through 5-10 benefits people will experience when they hire you. People buy things because they want results. Make sure to connect benefits to what people genuinely want, i.e., better life, more money, better relationships, more joy, etc.- Be confident in the benefits you provide and make sure to deliver. The more you work with clients and deliver results, the more you will build your confidence, which will help you more comfortably communicate to the world what you do.

Tip 2: Strengthen Your Skills By Doing the Do.

“Repetition creates the master” -Cesar Milan.

You get better the more you do it. This applies to going live on LinkedIn or Facebook, for example, being a guest on podcasts, and even pre-recording videos. They will never be perfect; however, you need to hit “publish” to get your message out there.

The world, more than ever, needs authenticity. We have enough “perfect” pictures and fluffy posts. We need real.

*Shoot a 2-5 minute video on Zoom teaching your audience how to solve a problem they have (as it relates to your industry).

-Introduce yourself.

-Share what you will be talking about.

-Break each tip down.

-Bring it All Together and Recap.

-Share a Call to Action/next steps you want them to take.

Then post it! Boom! You did it!

Tip 3: Find What Works For You.

Do you need to create notes before shooting your video to stay on track? Would you benefit from using a teleprompter app? My favorite is “Teleprompter” for Mac. Of course, you don’t want to sound like a robot, but it helps keep you on track and gives you confidence. Go for it!

The goal is to get to a point where you can shoot a video, and it feels like you are talking to an old friend when you look into that camera lens or screen. It takes time, and it takes practice. Even the greatest on video was one an amateur. Find what works for you and stick with it!

Remember that confidence is a skill, and you can work on it. Building your confidence in promoting your business is one of the best things you can do. The more confident you are in sharing how you can help people, the easier it is for people to say yes.

Also, I’m going to close out with a bonus tip. You have the power to help people, to change lives, and to impact others. You are not sharing your gift by NOT showing up, NOT sharing.

Go share your gift! Tell people what it is that you do; you got this :-)

I Know I Should Be Creating Videos, But What Should I Talk About?

Video continues to be one of the most engaging forms of online content. Now more than ever, coaches and consultants can create authentic content that helps build know, like, and trust quicker with their audience.

What matters is the type of content you are creating. You want to make it easy for your ideal clients to hire you, so?download?the essential video checklist (everyone should create & have for their business) to build a library of excellent videos that will close more sales.

You can find it here:?https://www.thetimetogrow.com/10Videos

I would love to hear from you on this topic...

Are you comfortable or uncomfortable showing up on video?