3 Tips for the Perfect Instagram Caption (Quick Read)

Being picture-perfect is only half the story when trying to create engaging content that makes your existing followers yearn for more and potential followers, flock to follow. The image catches their attention, but what's making them stay? Here we introduce the caption!

An #Instagram caption can be very personal and it's important to remember to always bear in mind your target audience.

1. Ask questions

Questions are a great way to include your audience in your post. This directly evokes a response, and if you're lucky, that response will become a series of comments. Questions are also great if you don't have a visible CTA (call to action), as this still invites your audience to interact and engage with the post in question.

2. You're a human, not a robot

Although it's not face-to-face, human interaction is at the very heart of social media. No one wants to feel like they're interacting with a pre-determined response. Think of captions as being an extension of your real-world self. Before posting, always ask yourself: 'Would I say this out loud?'.

3. Don't write a novel, unless it's award-winning

Shorter captions are quick, concise, and get to the point. They immediately grab the attention of an audience who may not have a lot of time on their hands to view your social media content. However, never completely rule out a story-time opportunity! Long posts can be extremely useful on occasions, as long as the content is interesting and relevant to them.

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