We know how overwhelming it can be to create an event. That's why we partnered with the Better Events Podcast to show you actionable ways to make smart decisions about vendor placement at events. By strategically placing vendors near each other, you can create a harmonious and engaging atmosphere that boosts vendor success. So, let's ensure your festival management works, with no harm to your event budget! Read the full blog post here
- Categorize Vendors: Organizing vendors by category offers tons of benefits. Placing vendors based on their products or services makes for a more streamlined layout. Attendees can then easily find the types of vendors they are interested in. This helps their overall experience, allowing them to explore different offerings. For vendors, being grouped with similar businesses can lead to increased foot traffic and higher sales opportunities. That means vendors are more likely to be satisfied and may be more inclined to promote your event. By organizing vendors by category, event organizers can ensure a well-structured, enjoyable event space for both vendors and attendees alike.
- Consider Complementing Products: Place vendors with complementing products to encourage cross-selling opportunities. For instance, if you have a vendor selling handmade jewelry, consider placing them near a vendor offering unique clothing. This way, attendees interested in fashion may be drawn to both vendors, increasing their chances of making a purchase. This arrangement promotes cross-selling opportunities and inspires attendees to purchase products from multiple vendors that enhance each other. Not only does this boost vendor sales, but it also enriches the event's atmosphere. It fosters a collaborative environment among vendors too. Encouraging longer attendee engagement and increased foot traffic is a win for everyone.
- Separate Similar Competitors: Grouping complementary vendors is important, but keep direct competitors apart. This prevents unnecessary clashes and fosters a more diverse and balanced event atmosphere. You'll reduce the risk of repetitive areas, where attendees may feel overwhelmed with too many options in one spot. This approach also allows each vendor to shine individually and be unique. Attendees will appreciate the variety too. This floorplan design can contribute to a harmonious vendor environment. Using mapping for your event makes this planning a snap. Eventeny offers an easy-to-use mapping that helps you link your artists and vendors directly to the space. It saves hours of work and can easily be used to guide your artists, vendors, and your attendees.
