3 Tips for Influencers in 2023!
Umar J. Qureshi
Creative Marketer Utilizing Storytelling and Social Media Magic to Amplify Brands | Creative Marketing Consultant at Folklore Magazine | Resume Writer
How to make your sponsored post more engaging
Some brands still pay influencers just for beautiful images and meaningful captions. But most of them look into numbers too. So, your goal is not just to make a nice photo of a product, but to make sure your sponsored post is engaging.
Follow these tips to make your sponsored post more engaging.
Tip #1: Create Evergreen Content for Your Feed
Evergreen content is content that your audience will want to read back again at a later time, no matter when it is posted. Don’t forget to add a call to action to save your post in your caption.
Tip #2: Use Instagram Stories Stickers to Start Conversations
Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with a sponsored product.
Here are a few ways you can get started with stickers to increase Instagram engagement:
The Question Sticker helps to boost engagement and can be used to gather reviews about a product. You can use the answers in your next posts to prove to the audience that a product you promote is worth it.
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The Quiz Sticker lets you share trivia-style multiple-choice questions with your followers and track the results.
The Countdown Sticker helps to get more sales because it adds some urgency. Urgency is a psychological trigger that is deeply rooted inside our brain. Scientifically speaking, urgency is a time-based concept that prompts us to act quickly. It’s a great way to advertise limited-time offers.
Tip #3: Regularly Test and Analyze New Content Types
Content experiments are a key to being ahead of the curve and having more offers from brands.
Here’s a couple of ideas you can try out right now:
Experiment with video length on Instagram Stories and finally try IGTV and Reels.
Test out different Instagram Stories filters and Stickers. Augmented Reality filters can be a real asset to holding your audience’s attention.
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