3 Tips to Grow Your Selling Mindset

“Great things come from hard work and perseverance. No excuses.” – Kobe Bryant.

The amazing benefit of working in sales is that it is a profession that is easily transferable to any market and any industry.? If you are a successful real estate broker in Dubai, then you can move to any city in the world and succeed.? Sales is a mindset and the attribute that is consistently seen in the top real estate brokers in the world is that they LOVE what they do.? They love real estate, they love the look on the face of a customer when they find the right property, they love the friendly competition with other brokers, and they just love the freedom that being a broker gives them and the unlimited earning potential.? Selling is a passion.

Let us look at 3 ways to grow your selling mindset and grow your passion for your career.

Know your Customer

Most of selling success is based on knowing your customer which will lead to finding the perfect property deal for them.? The most critical approach is getting to know them personally and genuinely building a relationship with your customer.? This is a relationship for life, and not just one deal.? During this process, get to know your customers goals and vision for their real estate investment.? Perhaps they are buying their first home for their personal use, or maybe they are starting to invest in real estate for income.? You should take the time to really figure out their goals and risk tolerance and then put the right real estate in front of them that you know will fulfil those needs.? During the initial stage of getting to know your customer, the most critical piece of advice I can give you is never to prejudge your customer.? This means, do not prejudge based on appearance or information you gather in the first few meetings.? Often customers will not disclose too much information until they establish trust in you and a relationship starts to form.? ?Finally, never put a customer in a ‘category’ too early on! ?A customer that starts as a rental deal on an apartment, could end up being one of your best investment property buyers.? You just do not know.? Assume that every prospect could be your best client.

Be passionate about selling

Remember that passion and attitude are the secrets of success in any career and particularly in a sales career.? As a real estate broker, you need to be known as a positive informed real estate expert that is the best in your niche area and your passion for looking after your customers will be how you will attract business.? If you are truly passionate about helping your clients be successful in their real estate investments, then word will spread, and you will grow through referral and repeat business.? When you enjoy what you do then selling real estate will become a way of life and not a job.? The passion comes from knowing that you are making a difference in the lives of your clients, either by helping them to pave the way to financial freedom or by simply helping them find the perfect home for their family.? If you are passionate about being a real estate broker, you are destined for success.

Be a lifelong learner

When you are passionate about something then this is a given and you will do it automatically.? However, some brokers need to be reminded as weeks get busy and it is easy to push learning to the lowest priority pile.? To really progress and succeed you need to be a lifelong learner.? It is something that is included in the Planner and I recommend blocking out time each week for learning because it is so critical to growth.? Now, learning does not just mean the real estate industry and studying real estate – that is just the beginning and that is assumed.? You are in the real estate industry so you must be the expert in your field, so be sure to keep up to date with the latest news, and industry skills that you need to have. ?The additional learning that you should focus on can be general areas such as sales skills, negotiation skills, entrepreneurship, digital marketing, social media, goal setting, leadership, etc.? These skills will grow your mindset and should be done as an ongoing priority. ?

If you focus on these three tips to grow your selling mindset then you will be sure to see success.? Let me leave you with this question, “what does success mean to you?”.? Success means different things to different brokers, so be sure to establish what success looks like for you, and only then can you focus on the growth you need to achieve it.?