3 Tips for Generating More Appointments & Sales

From the hundreds of marketing strategies & lead-gen funnels I've built, I want to share with you some tips for creating a successful marketing strategy.?

?Your marketing strategy is based on how your prospects buy from you. a.ka. “Customer Journey”?

This may sound obvious but let me dissect this further to show you what I mean.?

Most of us know about the “Traffic/ Awareness, Consideration/ conversion” and “ Loyalty/ Sales” Marketing Funnel.

But after businesses start to receive traffic, they encounter a?bottleneck at the “consideration” and sales stage.?

And here’s why:?

The consideration stage at least 30 % of prospects check out your reputation and authority online BEFORE they even show up for their appointment.

So If you have great testimonials, and 5-star reviews, this is not the time to be modest.?

Make sure to amplify them everywhere! Put them on your website above the fold, and add them to your signature in your email,?and social media profiles. With LinkedIn, make sure to request testimonials from past clients. This will show up on your LinkedIn page.?

Once your prospects start “Googling” your name, your LinkedIn profile with show up, along with your other Klout-worthy online channels.?

If possible, get video testimonials from clients- this is great for social proof as well as SEO.?

Pro-tip! If you're doing PPC ads, use a review service to include those 5-stars in the ad. - Most advertisers aren't doing this so you'll already be ahead of the competition. Our clients have already seen a 20% increase in conversions since we started this.?

Authority - In a drip-email sequence and /or social media channels, add content that shows how you solve your audience’s specific problem (Your UVP)?

Let’s say your audience is considerating a Facelift. Your first email would explain what the process is like and who’s it for. The second email will be “why people choose you and how ‘d be a good fit for them” and the third email is about getting them to buy from urgency and /or scarcity. ?

Giving your audience a deadline to make a decision is essential.?

This will get your audience to buy faster. I’ve found that the last email converts about 15% more prospects than the first email.??

If you’re doing ads, you?create this same type of urgency?with your?

“warm” retargeted audience that saw your previous ads but didn’t opt-in.?

These methods will eliminate any bottlenecks from your previous strategy to a seamless sales pipeline and more clients!

This really works! I have the data to prove it.?

Give it a shot and let me know how it goes! I'd love to hear your feedback.