3 Tips for Finding Engineering Consulting Clients

Technical audiences and engineering based businesses alike are looking for new services and products to help them solve their biggest challenges. Attract more engineering consulting clients and ensure your marketing efforts are effective by following these three key tips:

Narrow your focus

No matter how great your product or service, your engineering consulting service won't be seen among all your competition unless you clearly identify and target your audience. Your potential clients need to know that you are ready and available to serve them. Your messaging should be clear so they don't have to guess. This is what is called niching, and it's how you get your potential clients' attention.

Niching down to a target audience might feel like you're closing the doors on potential opportunity. But not everyone wants what you have to offer, so you must focus on who you want to serve, and no one else.

• Learn everything you can about your target audience.
• Become intimately aware of their challenges and frustrations.
• Start meaningful conversations with your target audience and listen attentively.

Your goal is to become a specialist because there is influence and profit in serving niches. Your potential clients will tell you everything you need to know, once you decide on who you want to serve.

Be easy to find

Once you understand your target engineering consulting client, take time to show up everywhere your ideal clients can be found. Attend trade shows, get sponsored by associations, and join social media platforms.

Understand the search terms, products, and services they use. Engage with these things often and align yourself with where they've placed their attention, so you can be found where they are already looking.

Make an irresistible offer

If you've narrowed down your target audience, and you've shown up where your ideal clients can be found, but you're still struggling to find the right clients, it's likely they are waiting for you to pitch your offer to them. They are waiting for you to sell them something of irresistible value.

It's your job to identify what they need and provide exceptional service. The amazing thing is that you don't have to guess what they need; you only need to ask.

What do you think is a service or product I can offer that will change your business?

With a strong desire to help others get what they want, and these three tips in hand you'll greatly increase your odds of finding more clients and growing your engineering consulting firm.