3 Tips for Creating Powerful Video Content On LinkedIn, Instagram, and Facebook

They are called BEST PRACTICES for a reason.

Here are 3 best practices for creating video content across Facebook, Instagram, and LinkedIn:

1. Keep it short. Attempt to deliver your message in 1 minute or less.

If you can't do that, then make a movie.

Social is about capturing attention as quickly as you can, make your message meaningful and your video dynamic.

2. Be native.

Do not cross-pollinate video content.

Each social platform has a different tone of voice and how you approach engaging the communities on each platform should be native to the conventions of the platform.

For Insta: Be fun and animated, leverage stickers and gifs.

For Facebook: Be funny and personal, cat videos seem to work lol.

For LinkedIn: Be human and personal, make sure your video content can help people with you audience's professional or personal aspirations.

3. Engage.

It's not about likes and hearts.

It's about stirring conversation and connecting with community.

If people are engaging with your video content, you need to engage back. Your goal should be to engage with every single person that engages with you. So many brands and people fail to do this.

We create content to start a conversation.

So after you put content out, ENGAGE to ensure that you keep the conversation going.

What would you add?

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Thank you for reading!

I am a community builder, AI product manager, career coach, and founder of Mentors & Mentees, a platform helping students take control of their careers. I live to strengthen the bonds that people share through compassionate and empathic action. If you're interested in collaborating with me on this mission, reach out to me on LinkedIn, my Facebook page or my e-mail address: [email protected]