3 Tips to Create a Strong Visual Identity
Full of Grace Marketing
Your audience is online, let’s reach them. ??Social Media Marketing ??Training/Consulting ????
Visual identity helps your brand embody your values as a business while making you more recognizable to the public eye. Here are three tips to help you create a strong visual identity for your brand:?
NO. 1 | Focus On Your Vibe & Tone
Are you wanting to share entertaining, educational, or inspiring content with your audience? Does your feed look well-kept and clean or is sporadic without a plan? Keeping in mind the colors, filters, and fonts you use for your brand all help maintain a consistent vibe, and using similar language and consistent messaging across all posts help with your tone.?
NO. 2 | Focus On Your Logo Design & Brand Colors
Your logo should match your business. Are you soft or rigid? Playful or professional? Whatever your choice, your logo should reflect that. You may not notice, but often the colors a company chooses for their logos can have psychological effects on their audience and elicits certain responses.?
NO. 3 | Just Be You
The most important piece of advice when it comes to creating your strong visual identity is to just Be YOU! Authenticity will always reach any audience and when you're passionate about your brand and feel like it is an accurate representation of yourself, people will naturally want to connect with you!
These are easy steps to ensure you're on target to reach your Social Media goals, but they can be a little daunting.?Need a little help? Full of Grace Marketing offers social media makeovers and done-for-you digital marketing services to help your brand look its best.?