3 Tips to Create Publicity for Your Message
Melanie Benson
Stop Being The Invisible Expert ?? Borrow Million-Dollar Visibility ?? for your Lighthouse Message
Stop Being a Best-Kept Secret
Do you have a publicity strategy that routinely gets your message in front? of the media and other visibility platforms?
The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.
On this episode Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)
HEAD TO THE SHOW NOTES PAGE *or listen on your favorite podcast app
Putting your message and name out there is key! And with technology, we have plenty of opportunities to get seen.
Tip #1: Establish your Expertise
Everyone's an expert in something, according to my Amplify Your Success Podcast guest Jill Lublin. As the author of Guerrilla Publicity, Jill knows the importance of claiming your expertise through a compelling message.
Be willing to use all of your assets and stories to win media coverage.?
领英推荐
Tip #2: Set up Google Alerts with your Key Topic
Once you know what your message is about, know what’s being covered by other people with similar expertise. Setting up a Google Alert with your name, your key topic and any keywords will help you keep tabs on what’s being shared.
Tip #3: Get your message out there on other platforms!
Three platforms that are available and easy to tap into are:?
HEAD TO THE SHOW NOTES PAGE *or listen on your favorite podcast app
Discover Melanie’s?7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms