3 tips on building your employer brand

 3 TIPS ON BUILDING YOUR EMPLOYER BRAND

1. Update your website

If you don’t already have a dedicated careers and recruitment section on your website, look to add a space for this and fill it with engaging content. Include your organization’s values so people can see if they fit with their own. Outline how you like to work, the company culture and the organizational structure; these all help potential recruits to understand if they would fit in well. List reasons why people should consider working with you. What makes your organization stand out? How do you reward employees? 

2. Use real photos instead of stock photos

A picture tells a thousand words. Don’t rely on stock photography to portray life in your organization. Get a photographer in to capture some high-quality images of real people at work for your professional platforms such as your website and recruitment advertising. These can be complemented with candid shots taken by team members for the likes of social media. Images can really help to paint a picture of an organization to a potential employee.

3. Take advantage of feedback and make positive changes

Look at the results from the staff survey and start to make any positive changes needed. Share the results and action plans openly with employees. Things won’t happen overnight, but if they can see developments taking place they are more likely to stay on the journey with you. This will help you to hold on to the talent you already have. A company with a high staff turnover is also one of the key things which is likely to raise concerns among potential recruits.

These strategies of improving your brand image can make a substantial difference. If you are looking for help to hire employees that best suit your company, we can help you. Connect with us via email, message or visit our website https://employerconnections.ca/

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