3 Things Your Website Should Include in 2020 to Increase B2B Sales

It’s 2020, and many companies are still struggling to grasp how they can use their websites for lead generation. Your website should be a B2B sales-generating machine. One basic question you should ask yourself is: “Is my website making it easier or harder to convert leads into customers?” Your website should be so awesome that it makes your product or service stand out from the competition, shows your business personality, and gets people engaged and entered into the sales process.

To raise your B2B game and capitalize on opportunities you're missing out on, here are a few tips to help you get started. 

Help B2B Customers Find You

Today, in nearly 80% of B2B transactions, the buyer finds the supplier, not the other way around.

To help your B2B customer base find you, you’ll need to embrace search engine marketing and social media marketing. The goal of search engine marketing is to increase your website’s presence in the search results of major search engines, like Google. As the baby boomer generation is rapidly entering the retirement stage, a younger and more digitally savvy generation is making your online presence more important now than ever before by shifting the B2B buying process.

Social media marketing involves using social networking websites (e.g., LinkedIn, Instagram, Twitter, Facebook, etc.) to share important and exciting content with your network of connections. By providing information your network is interested in and of course, executed effectively, this will assist you tremendously in attracting more driven B2B buyers to your website.

Keep Your Home Page Simple, Don’t Overwhelm Your Audience

This is often a surprise to many of our clients as the assumption is generally to cram the Home Page with as many products and services as possible. But, offering more detailed descriptions with text will actually increase your overall B2B sales. If you focus on one or two products and services, this will allow you to answer customer questions more effectively leading them into the sales process faster. Give your visitors a range of options on the home page, but don’t overcrowd it with too many products and services that hinder your ability to communicate with your prospect or buyer.

Ensure Your Website Is Mobile Responsive and Search Engine Optimized

Almost 60% of online searches now come from mobile devices, making mobile responsiveness a key element in web design. This is a brilliant way of introducing your website to a brand-new audience. If your website is not mobile responsive, your customers will seek out your competition that provides a more user-friendly experience and this will ultimately affect your revenue negatively.

With so many users in 2020 now browsing on phones, tablets, notebooks, and desktops, don’t diminish your chances of making the sale by not having a mobile-friendly option for your B2B prospects and customers.

Here’s a quick idea for you. Check out your competitors’ websites. What do you think are they doing right and how do you stack up based on the tips above?

 Your website, like ours, is the digital face of your company and the front door to your brand.

Ideally, you want to implement strategies that are specific to your long-term and short-term business goals and intentions. Let us help you create a plan that will help you sustainably grow your online presence. Let’s have a conversation and talk about your challenges and worries and see if we are a good fit to partner with each other.

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