3 Things Your Small Business Can Learn From Dr. Seuss
William Mosley, III
?? ????Fractional CMO & CTO | Helping Business Owners Scale with AI, Marketing & Automation | Digital Growth Strategist
Happy Birthday Dr. Seuss! (March 2nd) And happy Read a Book Day. Given the holiday, I wanted to take a moment to reflect on how Dr. Seuss’s works relate directly to small business, and what we all can learn from Dr. Seuss.
For any that were unfortunate enough to miss out on the revolutionary works of Dr. Seuss throughout childhood, here’s some of his greatest works to read immediately: The Lorax, The Cat in the Hat, Oh, the Places You’ll Go!, and Green Eggs and Ham.
#1: Teach With a Story
So much can be said about story telling. It’s part of our core. We remember things through stories. So the same thing can be said for your customers. Teach them about your product with a story. How you came up with it. The struggles, the triumphs. Tell a story of how they’ll use it.
It’s much easier to tell a story than reiterate or recite sales copy.
#2: Be Extraordinarily Imaginative
Paint a picture in your customer’s mind. Make them feel it. Breathe it. Apple is does masterfully. Use words like ‘you’ more than the product’s name. Words like ‘imagine’ or ‘just think’ help consumers change their way of thinking. Putting them in the driver’s seat.
#3: Help Them Understand in a Way They Understand
Dr. Seuss’s children’s book may be small, but they pack a powerful punch. They tell grand stories, philosophies, and morals that our small children can understand. The Loraxtalks about how we should think about our actions and the world around us. And the effects we have on it.
Talk to your customers they way the talk. Don’t through big words at them that they don’t understand (just because they sound fancy). When you need to explain something techy, use analogies. I often compare websites to houses. Something most anyone can understand.
Conclusion: Don’t Try to Change the World
We can all take away something from Dr. Seuss. I don’t believe Dr. Seuss wasn’t out to “Change the world.” I believe he was out to help children learn and understand. And with that, he ended up changing the world.
What will you do to make a difference? Create something that solves real problems in the world.
Will Mosley
-
DM me on FB or Instagram for weddings, interviews, Q&A & collabs.
-
If you're getting married on a Saturday and you want your family & spouse to remember that moment forever, book me. Let me capture your big day. ???????? ???????? ???????? I’ll get you & your friends getting ready. Same for the partner. The setup, ceremony (the big I do!!!! ??), cutting the cake, the first dance ?? & catching the bouquet ??. I’ll work to get a same-day edit on for you with a 2.5-minute film and an extended 10-minute film. ??????????
-
Question? Just #askwillmosley.
-
Best of Will - https://goo.gl/MpDXqL
#creativeswithkids - https://bit.ly/2H8Cb7Y
#realwill - https://bit.ly/2QNwLPx
Kids & Marriage Podcast - https://goo.gl/GrTF8B
-
Watch @heywillmosley series
S4 - https://goo.gl/mKiuzT
S3 - https://goo.gl/RDcfd5
S2 - https://goo.gl/zH4Pp2
S1 - https://goo.gl/oyWaa6
-
A list of what I use daily and a few resources to excellent learning platforms for coding and design.
--
Macbook for life
Adobe Illustrator for all design work
Final Cut Pro for all editing work
Canon SL2 w. 24mm 2.8 for all film work - https://a.co/d/48ASMIl
Youtube for everything I don't know how to do
Treehouse for learning code and design
The design book that changed my life
Digital Ocean for everything server related
WHM/Cpanel to expedite web builds
Wordpress for every website
WooCommerce for everything eCommerce
Beaver Builder for custom page builds non-coders can edit
Custom CSS for anything visually custom
Custom PHP for any custom functionality
Github for version control/file backup
2 6TB Hard Drives for Footage
1 500GB SSD External Hard Drive for current projects
2 2TB Hard Drives that are backups of the current hard drive
Get Back Up Pro 3 for streamlined hard drive backups/syncs
Gary Vee for motivation and business strategy
Casey Neistat for a break
Main Lens - https://a.co/d/2uCH4js
Workhorse Day Lens - https://a.co/d/2PShpFg
Sexy BROLL Lens - https://a.co/d/eOQGzFh
Microphone - https://a.co/d/je23Lo4
Tripod - https://a.co/d/ba8ePAW
Pro Job Tripod - https://a.co/d/53Sd3Yw
Backup Camera - https://a.co/d/6o8Q3Vx
Podcast microphone - https://a.co/d/8fG78lZ
The music I use - https://www.epidemicsound.com
Iconic Liftboard - https://rideliftboard.com
Follow my journey as a #creativedirector here:
https://bit.ly/2QNwLPx
-
? Subscribe to my channel here: https://bit.ly/2QPthMb
-
William Mosley III is the father to Eyden Ezerah Mosley, King Elijah Cruz Mosley & Titan Landon Mosley. Married to a strong Puerto Rican-German woman, Laura Mosley. Growing up in a divided family, where his mother passed at age 12. He values fatherhood and capturing moments for his kin above all.
-
Will is the Creative Director at New Human - a multi-million dollar holistic company bent on changing the way we balance our mind, body & spirit.
-
Will is the subject & creator of #creativeswithkids, a daily show that offers practical creative advice while parenting. Showcasing what it's like to have kids and follow your passion at the same time.
-
Will is the subject & creator of #realwill, a daily show that goes deep behind the walls of Will Mosley and shares his struggles, failures, what it's like to always be the person that appears happy.
-
Will is the subject & creator of @heywillmosley, a weekly show showcasing the day and life of William Mosley, III. The series touches on gay rights, the death of a parent, what it's like to be a dad, minimalism, adventure, and filmmaking.
-
Will is the co-host & co-creator of Kids & Marriage with Laura & Will. A podcast that goes deep into issues many families struggles with. Topics include depression, bipolar disorder, when I die, getting married, stress and anxiety, arguing, getting a divorce & self-expression. It's been praised by many for being raw, relatable and real.
-
On college: "We should never stop learning, exploring, building and challenging ourselves to contribute to society. We shouldn't let conventional be our compass either. We should embrace the creativity, the failure, the passion that comes with growth. And realize that college is only one of many paths to yield the user the tools and education needed to be proficient when thrown into the real world. My educational preference is YT.
-
Will has helped generate 1 Million dollars annually in online revenue for the last three consecutive years as the #creativedirector of New Human.
-
Instagram: https://instagram.com/heywillmosley/
Facebook: https://facebook.com/heywillmosley/
Youtube: https://youtube.com/user/wmosley3/
LinkedIn: https://linkedin.com/in/heywillmosley/
Snapchat: https://snapchat.com/add/heywillmosley
Website: https://heywillmosley.com
Soundcloud: https://soundcloud.com/heywillmosley
Twitter: https://twitter.com/heywillmosley
Medium: https://medium.com/@heywillmosley
Podcast on iTunes: https://goo.gl/pwzcTE
-
Subscribe to my Weekly Newsletter for exclusive content and Color Will here:
https://eepurl.com/cOOsFT
-
#creativedirector #creativeswithkids #realwill #heywillmosley