3 Things Your Small Business Can Learn From Dr. Seuss

Happy Birthday Dr. Seuss! (March 2nd) And happy Read a Book Day. Given the holiday, I wanted to take a moment to reflect on how Dr. Seuss’s works relate directly to small business, and what we all can learn from Dr. Seuss.

For any that were unfortunate enough to miss out on the revolutionary works of Dr. Seuss throughout childhood, here’s some of his greatest works to read immediately: The Lorax, The Cat in the Hat, Oh, the Places You’ll Go!, and Green Eggs and Ham.

#1: Teach With a Story

So much can be said about story telling. It’s part of our core. We remember things through stories. So the same thing can be said for your customers. Teach them about your product with a story. How you came up with it. The struggles, the triumphs. Tell a story of how they’ll use it.

It’s much easier to tell a story than reiterate or recite sales copy.

#2: Be Extraordinarily Imaginative

Paint a picture in your customer’s mind. Make them feel it. Breathe it. Apple is does masterfully. Use words like ‘you’ more than the product’s name. Words like ‘imagine’ or ‘just think’ help consumers change their way of thinking. Putting them in the driver’s seat.

#3: Help Them Understand in a Way They Understand

Dr. Seuss’s children’s book may be small, but they pack a powerful punch. They tell grand stories, philosophies, and morals that our small children can understand. The Loraxtalks about how we should think about our actions and the world around us. And the effects we have on it.

Talk to your customers they way the talk. Don’t through big words at them that they don’t understand (just because they sound fancy). When you need to explain something techy, use analogies. I often compare websites to houses. Something most anyone can understand.

Conclusion: Don’t Try to Change the World

We can all take away something from Dr. Seuss. I don’t believe Dr. Seuss wasn’t out to “Change the world.” I believe he was out to help children learn and understand. And with that, he ended up changing the world.

What will you do to make a difference? Create something that solves real problems in the world.

Will Mosley

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A list of what I use daily and a few resources to excellent learning platforms for coding and design.

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Macbook for life

Adobe Illustrator for all design work

Final Cut Pro for all editing work

Canon SL2 w. 24mm 2.8 for all film work - https://a.co/d/48ASMIl 

Youtube for everything I don't know how to do

Treehouse for learning code and design

The design book that changed my life

Digital Ocean for everything server related

WHM/Cpanel to expedite web builds

Wordpress for every website

WooCommerce for everything eCommerce

Beaver Builder for custom page builds non-coders can edit

Custom CSS for anything visually custom

Custom PHP for any custom functionality

Github for version control/file backup

2 6TB Hard Drives for Footage

1 500GB SSD External Hard Drive for current projects

2 2TB Hard Drives that are backups of the current hard drive

Get Back Up Pro 3 for streamlined hard drive backups/syncs

Gary Vee for motivation and business strategy

Casey Neistat for a break

Main Lens - https://a.co/d/2uCH4js 

Workhorse Day Lens - https://a.co/d/2PShpFg 

Sexy BROLL Lens - https://a.co/d/eOQGzFh 

Microphone - https://a.co/d/je23Lo4 

Tripod - https://a.co/d/ba8ePAW 

Pro Job Tripod - https://a.co/d/53Sd3Yw 

Backup Camera - https://a.co/d/6o8Q3Vx 

Podcast microphone - https://a.co/d/8fG78lZ 

The music I use - https://www.epidemicsound.com 

Iconic Liftboard - https://rideliftboard.com

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William Mosley III is the father to Eyden Ezerah Mosley, King Elijah Cruz Mosley & Titan Landon Mosley. Married to a strong Puerto Rican-German woman, Laura Mosley. Growing up in a divided family, where his mother passed at age 12. He values fatherhood and capturing moments for his kin above all.

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Will is the Creative Director at New Human - a multi-million dollar holistic company bent on changing the way we balance our mind, body & spirit.

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Will is the subject & creator of #creativeswithkids, a daily show that offers practical creative advice while parenting. Showcasing what it's like to have kids and follow your passion at the same time.

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Will is the subject & creator of #realwill, a daily show that goes deep behind the walls of Will Mosley and shares his struggles, failures, what it's like to always be the person that appears happy.

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Will is the subject & creator of @heywillmosley, a weekly show showcasing the day and life of William Mosley, III. The series touches on gay rights, the death of a parent, what it's like to be a dad, minimalism, adventure, and filmmaking.

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Will is the co-host & co-creator of Kids & Marriage with Laura & Will. A podcast that goes deep into issues many families struggles with. Topics include depression, bipolar disorder, when I die, getting married, stress and anxiety, arguing, getting a divorce & self-expression. It's been praised by many for being raw, relatable and real.

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On college: "We should never stop learning, exploring, building and challenging ourselves to contribute to society. We shouldn't let conventional be our compass either. We should embrace the creativity, the failure, the passion that comes with growth. And realize that college is only one of many paths to yield the user the tools and education needed to be proficient when thrown into the real world. My educational preference is YT.

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Will has helped generate 1 Million dollars annually in online revenue for the last three consecutive years as the #creativedirector of New Human.

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