3 Things your logo needs to have

So your designer is done with your logo, hurray! Now what? Well, below are three things your designer to hand over along with that jpeg.

1.??????High resolution of your logo in the different relevant file formats

This includes the editable source file, this could be an illustrator, CorelDRAW or photoshop file, a pdf vector file, a png file with a transparent, a jpeg file

2.??????Different versions of your logo

This should include a landscape version, a portrait version, a dark version, a light version, a minimized version for small screens, dps and fav icons, and a monochrome version for situations where you can’t print in full colour.

Most importantly,

3.??????A style guide

This is basically a manual for your logo, it shows the fonts, colours and elements that work with your logo and how to use them, were to place your logo for maximum effect and how NOT to use your logo.

PS: Not every designer offers this, as it usually comes at an extra charge, but trust me you want to spend that extra. We recommend this for every brand.

4.??????An animated form

This is not as important as the first three, so we threw it in as a bonus, with the advent of faster and more reliable internet, videos and animations are becoming a thing, so having an animated version is not a bad idea at all.

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PS: Your logo is a mark, an identification of your brand and that’s all it is. It is not as or more important than your brand, your brand is what gives meaning to your brand. See past article “what is a brand” for more information