????3 Things to think about before building your Personal Brand

Brand awareness is a top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.

Branding is not just about the logo. Nor is it about being a multi-million dollar company. A brand is how people perceive your product, business, or even you as a person. The goal with branding is to make sure that perception is the one you want people to have. Even if you’re not actively marketing your brand, that perception will still exist, or worse, won’t exist at all, so it’s up to you to shape how you want people to feel. You need to think about the following things before you start to build your Personal Brand.

1)?????What is your Goal in Building the Brand?

You need to know what ?you want your brand to achieve? It’s human nature to want people to like you, but likeability doesn’t always convert to sales. Be clear on your branding goals, as this can help you assess the success of building your brand later on.

Examples of brand goals include:

• Driving awareness of your product or service
• Generating business through new leads
• Increasing sales
• Increasing customer loyalty
• Providing a higher standard of customer service

2)?????Planning to Create a Strong Brand Identity

Before you do anything else, you need to define your brand. Humans are exposed to so many brand stories, the ones that have cut through are the ones we instantly understand. We often talk about the elevator pitch to simplify complex thoughts. So imagine you’re in an elevator trying to persuade someone to engage with your brand by answering these three questions:

• What is your brand called?
• What is your brand about?
• What makes your brand different?

If that took longer than 15 seconds to answer, go back and repeat the exercise. Like a lift encounter, social media is no place for long-winded discussions. Get it straight and make it succinct.

3)?????Plan and Build your Story

Learn to build your story.

• Why you are doing what you do?
• How it has helped you?
• What Lessons have you learnt?
• What can you provide to your audience? Etc.

Storytelling is central to human existence. In fact, telling someone a story can have the powerful effect of getting them on board, as it causes the listener to turn the story into their own idea and experience. In the same way, a brand—or the idea of a brand—can become more compelling by spinning a yarn about it. Involve customers in a brand story and they will engage.

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