3 Things Small Businesses Should Do To Get The Most Out Of The Holiday Season
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
Small business owners are looking for insights on how to best prepare for the onslaught of online sales already underway. Here are a few tips small business owners should keep in mind to take full advantage of this unique holiday season.
Moving Online Means Getting Social
Many e-commerce platforms provide an integrated solution with social networks, updating products, inventory and prices across sales points simultaneously. It is important that business owners leverage these technologies sooner than later, since most buyers are already making their holiday purchases.
Shipping Technology Will Make or Break the Season
The holiday season traditionally sees the heaviest shipping volumes, but with less in-person shopping this year, we can expect an even greater influx. Small businesses need to be prepared for this. Thankfully, with so many shipping integrations available to small businesses through e-commerce platforms, merchants can focus on marketing their products and customer service.
Support the Spirit of the Holidays
Yet through all the chaos of social marketing and shipping, SMBs must remember that consumers look forward to the holidays each year. Without the ability to walk into a store, hear the music, and see the decorations, small businesses are going to need to find ways to create that ‘holiday feeling’ online.
This holiday season will likely be an emotional time for many who are unable to see their family and friends, so another option for SMBs to engage authentically is by using online outlets (like social and email) to send well wishes to their customers. Sending an email or posting on social about the unique climate, how your business has adapted, and wishing your customers well will not only spread the holiday spirit, but is an authentic way to engage and empathise with your customers during this season.
Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.
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