3 Things to Know: The Upgrades Air Travelers Most Prefer, Fluctuating Union Support, and Americans Back ‘Closed-Door’ Approach to Amenities at Busines

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1. When it comes to spending for in-flight upgrades, Americans prefer to spend for extra legroom or a higher seating class.

With spring only a few months away, consumers are eager to shake off the winter chill and plan their next getaway. Flying is sure to be a popular method of travel, but as they map out their flight plans, where are Americans most willing to spend to upgrade their level of comfort?

For consumers in lower- or middle-income households (less than $100K), the most popular in-flight upgrade is increased legroom or comfort seating; respondents in higher-income households (more than $100K), meanwhile, are more willing to spend the money to upgrade their seating class to business or first class.

This week’s Weekly Pulse report also explores airline reward credit cards and the key motivators for choosing which airline to fly with. Don’t want to miss out on the CivicScience data that Fortune 500 companies rely on to grow their revenue and customer base? Get started here.?

2. Labor union support has been a six-month roller-coaster ride amid the looming Costco worker strike.

Costco workers are planning a strike on February 1st, citing demands for better wages and working conditions. Over the past six months, support for labor unions has fluctuated between 43% and 68%. CivicScience tracking, as seen below, demonstrates the impact that recent major strikes have had on this level of support.?

Additional CivicScience data show 53% of Americans support retail workers overall in striking for better pay and conditions, including over one-third of Republicans and nearly three-quarters of Democrats. Despite the gap between the two affiliations, support outweighs opposition across all political affiliations.

Weigh in: Do you generally support or oppose labor unions in the US?

3. Close to half of Americans say they support businesses requiring purchases to use amenities like Wi-Fi.

Starbucks recently announced it will now require purchases for access to seating, Wi-Fi, and restrooms, reversing its open-door policy. CivicScience data reveal this change could impact the 1-in-4 U.S. adults who visit public spaces like coffee shops or libraries weekly.?

Nevertheless, just under half of U.S. adults say they are in favor of businesses requiring purchases to use amenities. Both remote and in-person employees are equally likely to support businesses implementing “closed-door” policies, although they are slightly less popular among respondents not currently employed.

Join the Conversation: Would you be more or less likely to visit businesses that require purchases to use amenities such as seating, restrooms, or Wi-Fi?

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