The 3 things EVERY marketer is talking about this week | The Friday Club | Ep 281

IMPORTANT BEFORE YOU READ: Some of the resources below are only available to people who subscribe to get these via email (takes 10 seconds). If you subscribe you will have instant access to all resources in this newsletter (and all future ones).

Pssst come over here...

This week, eeeevery marketer was talking about these 3 things;

1. Chick-fil-A ballsed up massively with their EGC!!

2. What BARK AIR did to their CEO is pretty shocking

3. Urban Tandoor Bristol are winning the internet

Thought For The Day: Let me tell you about Urban Tandoor Bristol & why they are killing it with their marketing (more on this below)...

New Knowlton Content

1. [Video] Does Huel follow anyone else around the internet?

2. [Video] Have you seen Las Iguanas Canterbury blowing up on TikTok?

3. [Video] THIS is what marketing is about in 2024

4. [Video] When Joe Wicks calls out your client...it only means one thing

5. [Video] We made videos for a VR game (on-set tips)

New Content (Non-Knowlton)

1. [Video] Best take on the major Instagram update I have seen - Subscribe for this

2. [LinkedIn Post] Brewdog CEO's 5 worst investments & what he learnt - Subscribe for this

3. [Video] How to use a C Stand - Subscribe for this

4. [LinkedIn Post] A new TikTok App is coming... - Subscribe for this

5. [Video] How to keep your team happy at work - Subscribe for this

In other news...

- The team headed up to Leeds to shoot video content for NoMorePly & they have THE coolest branded item...

- I received the best email of my life this week.

- If you spend any time on TikTok, I hope this makes you laugh as much as I did. So relatable haha.

- This was proper cute AND hilarious (especially if you have kids).

- This prank a guy did on his mum also made me LOL hard.

- This video made me cry. So good!

Thought for the day

I LOVE how creative brands are getting with their marketing in 2024. I feel like we're seeing a real shift in creativity & I'm here for it!

Introducing, Urban Tandoor Bristol.

Their parody TikTok videos have racked up tens of millions of views.

"You're the naan that I want" one of their most viral parody videos racked up 3.6 million views, and it had everyone laughing their naans off!

What makes the videos SO good??

1. They're so bad, they're good ? We're sick of polished marketing. Their hilariously out-of-sync, low-budget videos are a breath of fresh air.

2. The lyrics are genius ? They capture the essence of Indian cuisine and the joy of dining out perfectly with their comical lyrics.

3. They're so catchy! Go Compare eat your heart out. These parodies are so catchy. You'll be humming along for days.

And let me tell you, these videos aren't just for laughs. They've drawn crowds to Urban Tandoor Bristol, eager to experience the magic in person.

Love to see this kind of creativity.

What do you think?

Dan (writing this) & Lloyd (in spirit)