3 Successful Pinterest Strategies to Augment Your Website’s Traffic
Keith Hearn
??Working with local area businesses, helping them with their web, social and marketing needs.
Pinterest has the potential to propel your business growth successfully. A single pin can attract 6 views and 2 visits. Life span of a pin is 7 days, while it is around 90 minutes for a Facebook post and 24 minutes for a Tweet.
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?? Search Engine with a difference
There is a reason why people, especially startups, overlook the potential of Pinterest. Pinterest is not your usual search engine. It is a perfect blend of social network and search engine.
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?? Getting Pinterest to work for you
If you are just starting out on your small business and want to draw attention to your website, a business account on Pinterest is the first and right step forward. Even if you have a personal Pinterest account, then also a business Pinterest account is vital.
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?? Pinterest Strategy
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#1: Add Rich Pins
Businesses that use Rich Pins see a massive increase in their repins and as mentioned before Walmart and other big brands like Target have used Rich Pins successfully. While you may not see an overnight change with a few Rich Pins, they give immense value in the long term.
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#2: Go for Promoted Pins
Since a majority of pins are from businesses, you should consider using Promoted Pins feature. Promoted pins are regular pins with additional capabilities that help boost visibility, thus reaching out to your target audience at an appropriate time and place.
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#3: Be part of group boards
Group boards are ideal traffic generating tools on Pinterest. The group board is a type of community board that allows multiple pinners to pin. If you choose a popular group board for your pins, you can increase your exposure.
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What do you think? Maybe you’d like to read on? Check out the full version here then email me at [email protected] to discuss how this might impact your own business.