3 stupidly simple questions that will change forever how you think about "the cost of MSP marketing"

Answer these 2 questions for me:

• What's a new client worth to your MSP in the first transaction, perhaps a juicy project?
• What are they worth over their lifetime spent with you?

Calculating the answer to the second one isn't too hard.

It's called LTV, or LifeTime Value.

An easy sum for this...

Their monthly recurring payment x 12 months x average number of years you keep a client = LOADS ??

This ignores price rises, upsells and more projects which can all be added in.

Final question...

• Based on that LTV figure, what are you willing to spend to acquire that client?

I hope your answer to this is also "LOADS".

Why?

Because the MSP who focuses on LTV as the real prize will always spend more to acquire the client.

And so long as that's spent in the right ways and in the right places, that's how you start the journey to dominating your marketplace and beating all of your competitors.

Any MSP can do it. But it starts with thinking the right way about how you invest in marketing.