3 strong signs that your cold email is marked as SPAM
Nitin Bajaj
Helping Companies Generate B2B leads | Podcast Mad Over Growth | LI Top Voice ‘24
When you send cold emails for your outbound sales many a times your email goes to SPAM. This happens for reasons which are sometimes in control and sometimes beyond our control.
Let's just focus on things that we can monitor and control and avoid our cold emails lending up in SPAM box.
You get very less open rates
If you send 100 emails and only 10 out of them are getting opened it means either you are not targeting the right companies for your sales campaign or most of your emails are going in SPAM.
If you send a random email to someone who is least likely to buy your product then your emails will not get enough open rates and a lot of these prospects will mark your email as SPAM.
To avoid that always have a good B2B targeting quality list and have a well defined ideal customer profile in mind.
This can also mean that your email subject line is not good enough for your prospect to open your emails. Having some good cold email subject lines can help you improve your open rates.
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5 年@nitin .. also it's good practice ..to guard your domain reputation Whitelist the domain name through which emails are sent.. Whenever receiptent receives email - immediately spam filter pokes the domain to check For SPF, DMARC, DKIM signatures.. Just like you need to have passport, tickets to show.. These SPF, DKIM, DMARC tells the spam filter that email received is authenticated & is from the sender who has sent it. Results: Better inbox rates. High chances of delivered rather than getting spammed. Email marketing is boon & SPF, DMARC, DKM are the pillars of email delivery It can be done in DNS editor section in the hosting section. Helpful who are those who have just started email marketing. Advanced level guys do know this