3 Strategies To Refresh Your Marketing

There are a variety of strategies you could use to stand out and grow your business online. However, you only have so much time and limited resources. Chances are you’re reading this because your current strategy is getting stale and the results are falling short. That’s OK! It happens to the best of us.?

As marketers, we can’t continue to do the same things year after year and expect the same results. We have to grow, learn and adapt. Sometimes that means stepping outside of our comfort zone and experimenting with a new strategy.?

I hope that this article opens your mind to some different ways to grow your reach online and boost sales.?

Podcast Marketing:

With over 100 million Americans listening to podcasts each month, they have become increasingly popular in recent years, making them a great platform for reaching your target audience. By creating your own podcast, guesting, or sponsoring some, you can build brand awareness, establish thought leadership, and drive traffic to your website. Some effective podcast marketing tactics include:

• Create a podcast that provides value to your target audience and aligns with your business goals
• Target high profile prospects as guests to build relationships
• Identify industry products as potential show sponsors
• Promote your podcast through social media, email marketing, and other digital channels
• Turn long format content into short format content (ie: Reels, Shorts, TikToks)
• Use metrics like downloads, listens, and subscriber growth to track your success

Influencer Marketing:

According to a study by Mediakix, 89% of marketers believe that influencer marketing is effective in achieving their goals. Furthermore, Influencers have become a powerful force in the digital marketing world, and partnering with them can help you reach a wider audience and drive conversions. By collaborating with influencers who align with your brand values, you can leverage their credibility and reach to promote your products or services. Here are some tips for effective influencer marketing:

• Identify (micro) influencers in your field who have a relevant and engaged audience
• Test an influencer campaign more than just once to know if it can be effective
• Develop a partnership that benefits both your business and the influencer
• Leverage the influencer's content and social media presence to promote your products or services
• Use metrics like engagement, reach, and conversions to track your success

Affiliate Marketing:

A report by Content Marketing Institute found that 81% of brands and 84% of publishers leverage the power of affiliate marketing. This is a performance-based marketing strategy that involves partnering with other websites or influencers to promote your products or services. By offering a commission for referrals or sales, you can incentivize affiliates to promote your business and drive traffic to your website. Here are some tips for effective affiliate marketing:

• Amazon Associates, ShareASale, and ClickBank are the biggest players in the space and a great place to find some relevant affiliate partners.?
• Develop a commission structure that aligns with your business goals and budget
• Provide affiliates with quality content, custom links, discount codes, or other incentives to track their referrals
• Use metrics like clicks, referrals, and sales to track your success

Final Thoughts:

While there are plenty of other strategies, these three are often the most overlooked by small to medium-sized businesses. While all three may sound attractive, start with one that best aligns with your brand. By incorporating new digital marketing strategies and tactics into your marketing mix, you can increase your visibility, drive traffic, and ultimately, grow your business.

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