3 Strategies to Maintain Consistent Revenue Growth in Your Business
It’s no secret that consistent revenue growth is important for businesses to succeed. How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? I stumbled upon this article that states three ways to steadily increase revenue over time for your business growth. Here are some highlights to get you started:
Maintain a Consistent Marketing Strategy
Consistency is key, always. If you’re familiar with inbound marketing, you know that it is a marathon, not a sprint.
A home-run marketing strategy doesn’t happen overnight. Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year.
Start by pulling the team together (virtually works just as well as in person), pouring a cup of coffee, and grabbing a good amount of snacks. Make sure to incorporate the following steps into your strategy workshop:
- Align on goals
- Define target audience and buyer personas
- Build out a Buyer’s Journey and map out content for each stage
- Analyze your competition
- Solidify which marketing tactics you want to focus on
-Search Engine Optimization (SEO)
-Content Marketing
-Social Media
-Conversion Rate Optimization
-Email Marketing
-Paid Media
From there, ensure that your brand messaging is defined and matches exactly what you want to represent—and don’t forget about it. Incorporating your brand’s voice and tone into every piece of content that comes from your organization is crucial, not only to maintain consistency, but to strengthen your brand awareness. All of the above strategies help build consistent revenue growth over time.
Leverage Marketing Automation
You’ve solidified your strategy, your team is onboard, and you’re eager to get campaigns out as soon as possible. What’s the harm in flooring it and going full steam ahead?
Hit pause and leverage what may be your literal lifesaver down the road: marketing automation. OK, we may be a bit dramatic here, but leveraging marketing automation will help save your team so much time in the long run, which helps your organization save money!
The optimal way to leverage marketing automation is through your existing database. Work toward cleaning out your existing lists by segmenting them based on where the contact is in the Buyer’s Journey (e.g., subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). Then build out workflows specifically tailored to the questions they would be asking in each stage.
Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.
Thanks,
Robert