3 Strategies For Leaders To Discover A Personal Brand

In this three part series, we will examine strategies to discover, create, and expand a personal brand for leaders. The first step for any new potential personal brand is to discover what that brand actually is. There are many aspects involved in discovering your brand, but the most important are the factors that will make it special and unique. Though there are many ways to go about doing this, these are the most fundamental.?

Define your expertise.

The first step to discovering your personal brand is to choose a very specific area of expertise. Perhaps your past involvement in certain business situations lends you a particular insight. Maybe you have knowledge of a specific portion of a larger industry, or even knowledge about a specific niche industry. Consider what your personal expertise is while being as specific as you can.

Choose leadership keywords.

Once you’ve decided on your area of expertise, it's time to discover how to share it. There are countless leadership styles out there, and your personal brand’s tone should match your own unique leadership style. Is your leadership style a decisive, creative visionary? Are you more warm, compassionate, and collaborative? Create a list of your top ten leadership keywords that can help shape your leadership personal brand.?

Hone your origin story.

Every leader has their own origin story, and personal branding is an excellent way to tell that story. If you have never considered honing your origin story, now is the perfect time to do it. Make sure to take into account all of the obstacles that you have overcome in your past. Including everything that makes you love your work can become the cornerstones of the brand you are building.?

Read more on Forbes:?5 Strategies For Leaders To Discover A Personal Brand

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