The 3 Strategies to Cold Pitch Like a Pro (Even When You Are an Absolute Beginner)

Cold pitching is sending emails to prospective customers to offer them a solution to their problems. For instance, a freelance writer may pitch a company to help them build more traffic on their website.

But let's face it.?

Writing cold-pitching emails is not a walk in the park. However, its advantages may result in a fat cheque, among other benefits, when done correctly.?

Here are some recommendations to make sure your cold pitch works.

1- Search Prospects' Emails Using Email Finder Tools

Every business has a founder and a CEO. Interestingly, developed companies employ a content strategist or a chief marketing officer (CMO).

You should pitch one of these individuals since they retain the power to hire freelance writers, increasing your chances of landing a gig.?

Use email finder programs like Hunter , Snov.io , Skrapp , and VoilaNorbert to locate the recipient's email address.

Also, these tools help you find the prospects' names. So, instead of starting your email with standard salutations like "Dear Sir or Madam," say "Hello, Sarah." Use their name instead, and spell it correctly.

2- Ensure Your Email is Short But Detailed

Your prospects are not interested in knowing much about you but in how you can help them solve their issues. Briefly explain how you can help them increase traffic to their website.

How do you intend to accomplish it? Have you helped other companies before? Do you have proof?

If you wish to contribute a guest post to a website, carefully research the target's website and ensure your article title suggestion corresponds to the information on the site. How to care for a teenage girl is an excellent pitch for a parenting website.

Additionally, check whether your suggested article title has already been handled.

3- Attach Relevant Samples

Nothing will come of empty words. You should present samples of your prior work to potential clients.?

Instead of delivering Google Docs samples, you could make a blog or online portfolio where potential customers see your work. A great writer's portfolio should have at least three quality articles that showcase your writing skills in a specific niche.

If your writer's portfolio has various topics, you may attach two or three relevant samples to your cold pitch email.

If you still need a freelance writer portfolio, create one before you cold pitch. You may post your articles on LinkedIn or Medium.?

Nevertheless, ensure your blog is easy to read on mobile and desktop and that the website layout is straightforward and appealing.

Final Thoughts

Cold pitching is effective. It is not, nonetheless, the simplest method to attract high-paying clients. Strive to send as many cold-pitch emails as possible.?

Also, don't let rejection get you down. While rejection sucks, it gets easier with time. After a while, you won't be afraid to send more cold emails or try other things for fear of being told no.