3 Strategies To Boost Sales This Event Season!

Summer events are here!

From Interchange MV to CannaCon , Flower Expo to Hall of Flowers , CMB to The Emerald Cup , NECANN , MITA meet-ups, and so many more, the jam-packed season of summer events has arrived!

This is the perfect time for cannabis businesses to?boost sales opportunities?with new contacts!

Whether you're a licensed cannabis cultivator or processor meeting new B2B and Retail purchasers, or a Dispensary operator meeting potential vendors, business events are a fantastic way to make new connections in the industry.

However, as anyone who's been to a business conference, trade show, or cannabis festival before may already know that when everyone is so busy, turning new contacts into actual sales can be a challenge.

So when you're busy meeting people all day, how do you find time to actually make new sales?

Here are three simple strategies businesses can use to maximize sales during the busy event season:

1. Share your online menu.

One of the biggest parts of industry events is meeting new potential buyers and vendors. Don't forget to tell them where they can find your menu online!

Letting operators you meet know that you use an online B2B marketplace assures them they can connect with you 24/7, saving you both time and money! ??

This goes double for Dispensary operators! When meeting potential B2B sellers, let them know which online marketplace you already shop! And when talking to potential consumer shoppers, make sure they know which online menu platforms your stores use, like Leafly or Weedmaps.

2. Build an email list!

Sending email updates to contacts lists is a fantastic way to encourage both B2B and B2C sales activity! ??

During the event season, don't forget to grow your contacts list by collecting emails from everyone you meet! Before each event, make sure your team is prepped with a sign-up list. It could be as simple as a pen and paper, or as complex as a digital form. What matters is that it's ready to go at every event!

Use these lists to send regular updates about your online menu, like new strain information, inventory changes, discounts, and holiday sales. Don't forget to include your menu link, so retail partners can go straight to your menu to shop!

3. Use QR codes!

A great way to quickly send potential shoppers to your online menu is with a QR code they can scan with any smartphone camera.

Directing retail purchasers to your Cultivera Market menu for B2B orders is fast and easy with a QR code, like this example. Creating a QR code that links directly to your Cultivera Market menu can encourage potential buyers to login and shop now!

You can turn any link into a QR code with a variety of quick, and often free, online tools. These can even be designed as either print or digital business cards, for a quick way to send potential shoppers to your online menu. Here's an example from our team.

Learn more about Cultivera on our website, and get more industry advice on the Cultivera Blog.