3 Stocks to Play the Rise of the Creator Economy in 2024, Will the 2024 US Election Save TikTok? & YouTube's 2023 Ad Trends
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The creator economy, now worth $250 billion, is expected to grow to $480 billion by 2027. Alphabet (GOOG, GOOGL) is a key player, with YouTube's 61 million creators driving its success. Meta Platforms (META) benefits from Instagram's strong influencer presence. Adobe (ADBE) is advancing content creation with AI in its Firefly suite. These companies are crucial for the growing creator economy.
Amidst regulatory challenges and security concerns, TikTok stands firm in the US with its 150 million users. As the 2024 elections approach, the platform's significant influence on the young voter demographic becomes undeniable. Political campaigns are likely to leverage TikTok's reach, making it a crucial tool in the election year. While regulatory hurdles persist, TikTok's ability to maintain its vast and active user base will be key to its survival and relevance.
YouTube's advertising scene in 2023 showcased a dynamic mix of formats, including long-form content, live streams, and the newly introduced Shorts. The platform's embrace of AI has led to more efficient and impactful advertising campaigns. Meanwhile, collaborations with content creators continue to be a cornerstone of YouTube's advertising strategy, highlighting the enduring value of human creativity in digital marketing. The success of Shorts ads, in particular, indicates a growing interest in short-form content, positioning YouTube as a strong competitor in this space.
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The first VTuber Awards , hosted on Filian’s Twitch channel, reached a peak viewership of 38,417. Ironmouse and other notable VTubers received top honors among 25 categories. The event, signifying the rise of virtual creators, garnered over 155,000 watch hours and significantly boosted Filian’s Twitch following.
Claim , co-founded by Yale alumni Sam Obletz and Tap Stephenson , raised $4 million in seed funding. This social network-rewards hybrid focuses on bringing real-world value to online shopping, allowing users to earn and trade rewards with friends. Initially targeting Boston's college students, Claim is redefining social networking and consumer engagement.
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Innovating for #Creators | Product Engineer @Spotter
11 个月Love this point about AI-driven YouTube ads. Makes targeting way more precise. Wonder if creators will get a bigger cut from these personalized campaigns?