3+ Steps to Position Your Website and Reach the Top of Google

These search engine ranking strategy is the life blood for good ranking. But often neglected. Expects find it hard to rank without first revisiting it.

Your blog has all its business topic written and published.

But not a single those published content make it way onto the search engines. Especially on Google. As a result, your ranking and your website visitors’ metrics tumbles.

Isn’t that obvious?

You need a revisit on your search engine optimization approaches. For better ranking the search engines. Using its technical alignment could be of help for your website safety.

Here are three +1 ways you can revamp your SEO tactics. To rank on the search engine and get more visitors to your website.

Shall we begin?

Step #1: Authentic Content is Better Content Than a Longer Content:

Ever noticed how everybody is producing and publishing content online this days? That means, if your content isn’t good, neither the search engine nor anyone would discover it and read it.

Because content is the life blood for every business success story online.

And if you want to be part of these success story. Create content that’s valuable for your audience.

It isn’t about the quantity of your content that’s everything. But the quality of the quantity content you create. For both individuals and the search engines.

But here’s the way out…

When creating content, think about creating the value content. To help your readers overcome a challenge. Or to inspire them to fix, prepare and advance in life.

Any business content writer with this thought grow organic. Search engines notice their audience engagement and begin to rank them.

This content creation approach shouldn’t be about only your blog post. But includes your website sales copies. Because search engines craw every part of your website contents. To determine your ranking.

Avoid the copy and paste of competitor’s website business description. Editing with a slight change on names and other few things. It is dangerous for your business health online.

To create a trustworthy content for your business. Research on your target audience needs, the topic, and competitors. To have understanding to create consistent value content. That’s tailored for your readers needs and wants.

And researching, let take a drive on that topic.

Step Two: Understanding Audience and Topic is All You Need:

Contents that are most liked and read online are content individuals have put effort into customer and topic research work.

Because it is only research that can give you understanding to write better content for your readers.

It helps you identify what readers are looking forward for reading. And it helps you learn and approach topics for value sharing. It positions you beyond writing gust of winding contents that either solve or impact any target audience.

To gain more search engine ranking, you just have to put more effort into topic research.

Use tools like LSI Graph, Google Keyword Planner, Ubersuggest and others to generate ideas about what target audience are searching to know about your industry topics.

Take advantage of the findings to write valuable contents that stand out. Hook your audience to patronize it, and get Google to rank it on the search engine.

What kind of keyword will be perfect?

There’s no perfect keywords. Keywords are just a word or combination of words saying the same thing with different meaning to searches understanding. We have long-tail keywords and the short tail.

For instance, in the personal finance industry “how to invest money opportunity in XYZ City” could be a long tail keyword, whiles “metal investment” will be a short tail.

Whatever, short or long tail keyword you use is perfect. But just create value in the content you use it against to win readers interest.

Additionally, you can use either of them for your content creation, however, to rank in the search engine, it is necessary to dive deep into identifying with…

· How the competition is performing on the search engines with the phrase (content quality)?

· Which of the competitors are ranking between the short or the long-tail words you are targeting for.

· What backlinks have they build (we’ll talk about backlink below).

· And if there’s a loop hole to out-compete them.

Nevertheless, keyword researching is identifying topics your audience are likely to discern. To learn about your industry. And developing a value packed content to meet their needs, so the search engine can rank you.

Step Three: Go Beyond Just Writing Valuable Content: Do On page SEO:

Quality content published on your website is good. But quality content without On-Page SEO to it… is like quality content written but unpublished.

On page SEO is when you set a trigger that remind Google and major search engines about keywords they should judge your contents ranking.

In the SEO world. Google has a special tool called Penguin that do the judgement on whether to rank a website content worthy or not, or banned its search ranking ever. If the website owners perceive to use Black-hat means to trick their search rankings.

To do an On-Page SEO for your website, grasp your target keywords and restructuring it strategically in your URL, Headlines, Meta-description, and Title Tags.

For WordPress users, download a tool called YoastSEO, it is in your back office. And it has a form and instructions you can fill in the information’s above with.

Strategically in this case means, don’t over saturate the information for your forms. Your site could receive the worst judgement memo from Google.

It may raise tricking the search engine alarm on you.

Develop skills on On-page SEO, alongside, create an authentic content that resonate with your audience…

And business will just be fun doing online, as you generate hot leads from the search engines.

But there’s more…

Step Four: Create Authority?—?Build Links?—?Out-Compete Competitors:

Link building is an important ranking factor for search engines like Google.

If you can create great external links connecting back to your website contents?—?your ranking will soar the search engine.

But link building required some efforts just like any of the above methods.

If you can network with individuals also determine to out-rank you in the search engine?—?directly or indirectly. And asked them to share your content to their audience, for instance, is a good example of authentic link building.

But…

Who would ever give you his cake so he dies out of hunger so you survive? Especially when your content is meandering badly.

But it is necessary we build link to our website.

Using my “Reciprocal Approach”

What does it work?

1. Cultivate a template on all your competitors. Those websites that are having higher search rankings in your industry. And subscribe to commenting on their blog with your website linking the bio section.

This is the basic.

And for the extreme?

2. Write powerful contents as describe above that thought leaders from all directions will start talking and linking and recommending to their readers.

If you can do this consistently with all your major keywords, the doors of free traffic will open wide for your business. And in no time, you’ll become authority in the space.

But that’s not all for link building tactics.

As it is about networking, develop some friends if the first approach isn’t working. But you’ve develop great content although.

3. Jump on Twitter and look for influencers with similar interest on the topic you wrote about. Find their email and write a short note asking them to check out your content and if they will gladly share with their audience.

This generate great response, but not necessarily, when you first quote their work in the article, their website etc.

And also note;

If you write to ten potential influencers, not all will likely share it. But at least one or two will. And that should be enough especially if you’re relatively new or starting a relationship.

But another point is, if your content is sleeping with its readers. No influencer will want to involve messing up with his followers with such. In other words, write great content to attract thought leaders to share it.