3 STEPS to become an Abundant Coach using LinkedIn

Why am I sharing this with you??

In my first year as a coach, I went broke.

I felt like a failure, hiding from my former colleagues after resigning from my job.

My last corporate bonus vanished into thin air, and I finally decided to swallow my pride and hire a Business Mentor. That decision changed everything for me!??

Little did I know that there was a systematic process to fully book your coaching practice. Once implemented, you can say goodbye to soul-sucking side hustles and part-time jobs forever.

Now in my eighth year as a coach, I've tried it all—running in different directions, hitting a few brick walls, and eventually finding doors that flew open.?

I’m a CTI-trained, PCC accredited Coach with over 1500+ coaching hours, and 600+ enrollment calls done. I’ve consistently earned my full corporate paycheck since year 3, and last year I managed to keep that income while reducing my working hours by half, so I can spend half-day on the beach with my newborn baby Leo ????

And you can do it too, even without the support of a well-oiled corporate machine.

With so much misinformation out there on what you need to run a successful practice (website? Insta account? Ebook?) - I’m here to guide you through the activities that ACTUALLY matter in becoming fully booked:?

?? CREATING your offer?

?? ATTRACTING your people

?? ENROLLING your ideal clients?

So pour yourself a cuppa tea, and let's dive into the adventure

1. CREATE your coaching offer ??

Creating an enticing coaching offer starts with understanding your audience.

Clarify your Niche

Coaching is transformative, but people aren't lining up for coaching on vague "Life" or "Mindset" issues.?

They see coaching as a luxury, not a priority.?

When I started as a Mindset Coach, I hit a wall with no clients and no income.

That's when I discovered the power of niching.

Sounds limiting, right??

I resisted it like a cat avoids water. ??

But guess what? I eventually gave it a go as an experiment and it made the whole world of difference!?

Put yourself in your client's shoes.

They have specific challenges they want to overcome, e. g.

• being passed for a promotion,
• regaining confidence after maternity leave, or
• transitioning from a high-profile job to starting a consulting business.?

Given the choice between a specialised Promotion Coach or a generic Life Coach, who do you think they'll choose?

Who would YOU choose??

Having a niche doesn't compromise your coaching integrity or limit your discussion topics in sessions. It simply illustrates the potential BENEFITS of coaching for Prospects before they join your program.?

Once they're in the coaching process, the agenda is entirely driven by their needs. So, don't worry about straying from the niche if that's what they desire.

Having a niche is a win-win – it helps you attract aligned clients and allows them to experience transformative results, whether it's in their initial topic or somewhere unexpected!

Bottom line: It's ridiculously hard to attract clients earlier in your practice if you don't niche! So, find your niche, own it, and watch the clients come flocking to you.

Design your Coaching Offer

“Let’s just do rolling sessions and see how it flows” - sounds vague to your potential clients and typically gets you ￡$100/hour pay max.

Packaging it up into an offer that is right for your ideal client gives you a lot of wiggle room of what you can get paid for your amazing work! And professionalises the service you offer.?

My clients who work with younger professionals typically charge ￡1500-2500 per package while other with mid-level and executive audiences aim for ￡3000-5000 price point.

Consider what your clients typically need from a Coach to get the results they want.?

While there are cases where one conversation can overhaul someone's life forever, rewiring thought patterns and achieving coaching outcomes usually takes time.

Think about the duration of your coaching packages—

• 3, 6, or 12 months?
• Weekly, bi-weekly, or monthly sessions?
• 1:1, group, or other types of support?
• how about extra support outside the sessions? E.g. quick WhatsApp messages for urgent questions or a resource folder bursting with helpful goodies, book recommendations or assessments.?

Once you add this all in, it becomes a well-rounded coaching package takes the focus away from simply dividing the cost by hours.?

No more thinking, "Wow, $300 per hour to talk to someone? That's steep!"

Instead, your clients will see the value in the comprehensive experience you provide.

Once you've outlined your coaching package, use platforms like Canva to make it look sleek and polished.?

2. ATTRACT Your Ideal Clients ??

Now that you've carved out your niche (at least for now!) and designed your offer, it's time to start putting it in front of your ideal clients. Simply sticking it on your website won’t get you much traction.

There are two effective ways to attract your ideal clients to you – by sharing valuable content and waiting for them to come to you, or taking the lead and reaching out to them directly.?

Personally, I prefer the dance of the two together.

The Content Game

Sharing content on social media platforms is a way to help more people, even if they can never afford your services.

And for others to get to know you better before deciding to coach with you. It's like a sneak peek into your coaching style and personality.

?

But some coaches feel like they have to be constantly creating content instead of actually coaching.

While this might be true for some platforms like Instagram and TikTok (seriously, you need to post at least 5 stories a day to get any traction!!??), there's another platform that I personally love: LinkedIn!

LinkedIn is like the hidden gem of social media. Only 4% of users are content creators, so when you post something there, it actually gets noticed!

Plus, it's a more professional platform where people go to do business. No pretending to be someone's friend to get into their inbox. Phew!

And if you only share 1 post a week or even every other week - it will still get you noticed, so far as you’re showing up to that schedule consistently.?

Mix it up—educational posts, personal stories, success stories, inspirational quotes, and thought-provoking questions.?

Let your personality shine through, showing your audience that you're relatable and real.?

By sharing valuable content, you'll become a go-to person for coaching on the topics you’re sharing about.?

Connect with your Ideal Clients

There are 2 great ways to bring aligned clients to your practice: waiting for them to come to you or taking the lead and inviting them to a dance.

If you choose to wait, you'll need to create lots of amazing content and events to attract people. It's a long-term strategy that can bring high-quality prospects, but it takes time.

And your ideal clients might be a bit shy or just procrastinating on reaching out, even if they need your coaching right now.

So, why not give them a little nudge?

If you've recently started building awareness of your work, engaging with your audience proactively will help you sign up clients sooner.

I've been running my coaching practice since 2016, and I've found that reaching out to potential clients directly is the surest and fastest way to book out your practice with aligned clients.

And you don't need any complicated tech for it.

Simply reach out to people who look like your ideal clients directly on LinkedIn by sending personalized messages.

Wanna make REAL connections on LinkedIn? Stay real yourself.?

I know it can feel a little intimidating and awkward connecting with a “Profile”... There's something lifeless about it.?

But in reality - it's the Human on the receiving end, and your message may just land perfectly with their heart and mind.?

Take some time to visit each person's profile and find something interesting or special about them. Then, mention in your message what caught your eye and introduce yourself.

If they respond - keep up the banter and, eventually, invite them to a call with you.

If your niche is clear and message is resonating with the right person, and you’re putting aside the hours every week to focus on the outreach - you should be able to book 10-20 enrolment calls with high quality Prospects a month consistently.?

3. ENROL Your Ideal Clients ??

Now that you have these meetings scheduled in your calendar - how do you turn Prospects in Clients?

Most coaches feel a bit anxious when it comes to enrolments as you may not have a tonne (or any) experience in sales.?

But remember how you felt about coaching before you got the training??

And how about your first job??

And how about your first step??

And you managed to master ALL of that!?

So far as you have the right tools and support - you can fall in love with selling coaching too, even if it doesn’t feel very natural to you at first.?

Find your balance?

Having tried many different approaches to running these sessions, I found that Taster Coaching Sessions don’t get you the best results, neither do pure Sales Calls.?

Find a healthy balance of the two.

Allow space for coaching exploration to happen at the start of the call.

E.g. clarifying their vision and challenges in an area where they’d like support. Focus on the person, actively listen, ask powerful questions.

And if you feel the alignment and see that they could truly benefit from your offer, leave ample space to describe your coaching offer too, highlighting the transformation they can experience and the support you'll provide.

Avoid describing what coaching IS or ISN’T, you will see their eyes glaze over. Instead - use case studies and example of results other people achieved through coaching.

And finally, invite them to hop on that path with you.

It’s THAT simple!?

Coach through Objections?

Coaches who avoid objections in enrolment calls lose 50% of potential clients. I missed out too, until I learned to embrace these uncomfortable discussions.

If you leave the Zoom meeting with a response like "Let me think about it", expect to hear something like, "I enjoyed meeting you, but it's not for me right now.”

This is a common occurrence because starting a coaching journey is scary. It involves cost, time commitment, and working towards daring dreams.

We're often more afraid of success than failure.

If you don't address doubts on the call, the client will spend the evening sabotaging themselves with reasons why it won't work.

Instead, have the courage to engage in these uncomfortable conversations during enrolment calls.

Determine if their objections stem from fear, doubt, or limiting beliefs (which I found to be the case in 90% of my calls).

Rather than pushing clients for a decision, coach them through their objections.

Help them explore emotions, challenge assumptions, and gain new perspectives. Handling objections with care and coaching builds trust, empowering clients to make confident decisions.

AT THE END OF THE DAY…

Becoming an Abundant Coach requires a strategic game plan.

By following these three steps—creating your coaching offer, attracting your ideal clients, and enrolling them into your offer—you can build a thriving coaching practice and ignore LinkedIn new job alerts FOR GOOD!?

But it does take time, dedication, and perseverance.?

Stay true to your passion, keep refining your skills, and embrace the adventure of building your coaching practice.

If I could do it - you can do it!

And if you read the article THIS FAR, I can tell you’re a Coach committed to growing your practice, and I’d love to offer you a

FREE 1:1 Business Consultation ??

We’ll delve deeper into the strategies outlined here, and tailor it to your specific style, goals and journey with coaching.?

It’s available to trained coaches only.?

Feel free to book it here: https://calendly.com/fully-booked-coach/1 ?

I love supporting purpose-led Coaches and can’t wait to meet you!

Katrin??? Your Personal Business Fairy