The 3-Step Process to Showcase Your Expertise Through LinkedIn Articles

What’s Holding You Back from Being Seen as the Go-To Coach in Your Industry?

You know your craft. You’ve spent years honing your skills, transforming lives, and delivering results.

But here’s the challenge: If your expertise isn’t visible, does it really exist in the eyes of potential clients?

The best coaches aren’t just skilled—they’re recognized. In today’s digital landscape, LinkedIn articles are one of the most powerful ways to establish credibility, attract your ideal clients, and position yourself as a thought leader.

Yet, most coaches struggle with this. What should I write about? How do I structure my articles for impact? What if no one reads them?

If you’ve ever felt this way, you’re not alone.

The good news?

There’s a simple system to follow—one that ensures your LinkedIn articles work for you, building your authority and attracting new clients while you focus on what you do best.

Let’s break it down into three actionable steps.

Step 1: Identify the Core Transformation Your Audience Seeks

Most coaches make the mistake of writing about what they know instead of what their audience needs to hear. Your potential clients aren’t looking for more information—they’re searching for transformation.

? Action Step: Start by answering these three questions before writing any article:

1. What specific problem is my ideal client struggling with?
2. What beliefs or misconceptions are holding them back?
3. What is the desired transformation they are seeking?

?? Example: Instead of writing “The 5 Habits of a Great Leader,” reframe it to “Why Most Leaders Struggle with Confidence (And How to Fix It in 7 Days)”—this speaks to a pain point AND a solution.

Step 2: Structure Your Article for Maximum Impact

Great articles follow a simple but effective framework:

?? Hook → Problem → Insight → Solution → CTA

The goal is to capture attention, make the problem feel urgent, offer valuable insight, and position your coaching as the logical next step.

? Action Step: Use this simple template for your next LinkedIn article:

• Hook: Start with a bold statement, question, or story that resonates emotionally.
• Problem: Highlight the common mistake or challenge your audience faces.
• Insight: Share a surprising fact, shift in perspective, or breakthrough strategy.
• Solution: Offer a simple, actionable step they can take immediately.
• CTA: Guide them toward your coaching, resource, or next step.

?? Example Opening Hook:

"You don’t need more certifications to be a sought-after coach. You need to be seen as one. Here’s how to showcase your expertise on LinkedIn and attract dream clients—without spending a cent on ads."

Step 3: Amplify Visibility Using LinkedIn’s Algorithm

Even the best article won’t generate leads if it’s not seen. The key is leveraging LinkedIn’s algorithm to get your content in front of the right people.

? Action Step: Follow these best practices to maximize reach:

• Use LinkedIn’s Featured Section: Pin your best articles to your profile so visitors immediately see your expertise.
• Tag Relevant People: Mention those who would find your article valuable (without spamming).
• Engage Before and After Posting: LinkedIn favors content from active users—commenting on posts before and after publishing boosts visibility.

?? Bonus Tip: Turn one article into multiple content pieces—create a carousel post, repurpose it into a LinkedIn newsletter, or share insights in a video post.

Want a Proven System for LinkedIn Authority & Lead Generation?

If you’re serious about growing your coaching business through LinkedIn, you don’t need to figure it all out on your own.

Playbook Central gives you expert-crafted playbooks designed to help you:

?? Optimize your LinkedIn strategy without guesswork

?? Grow your network with the right people—without paid ads

?? Scale your business with proven frameworks that work

?? The next playbook is dropping soon—don’t miss it!

Join Playbook Central today and start transforming your LinkedIn presence into a lead-generating machine.

?? Register now to access Playbook Central

?? Final Thought:

You have the expertise—now it’s time to make sure the world sees it.

Your next client is already searching for a coach like you on LinkedIn.

Will they find you?

Carlos Batista