3-Step Process for Insurance Facebook Ads (or investments)

Curious about Facebook Ads?

I had a long conversation with an advisor today who was very curious to learn about the Facebook Ad platform.?

How does it work?

?

How does it find leads?

?

What is the process?

?

What is the cost?

?

and more...

So I shared with him a real life Facebook ad campaign. This one is for an insurance advisor, but the exact same process is used for a retirement ad campaign or any investment campaign.

Check this out..

OK, so what you are looking at is an Ad campaign that is spending around $40/day average budget. You can start with an even lower daily budget.

There are 3 main steps.

1- Reach?-?this is the number of people that see your ads and how many times they see it per day. We provide Facebook with a combination of targeting options and ad copies that allows it to compete in what is called an "ad auction".?

2 - Clicks -?this is the number of people that end up clicking your ad, which would mean some level of interest. More clicks means that our ads are shown to the right audience and vice versa.

?3 - Leads -?this is the number of actual leads. People fill in a form with their information and request some information or quote (in the case of insurance ads).

As you can see from the above campaign.

Total Reach?-?31,760 people?and the ad was shown?114,782 times?(not bad for an advisor who had never done Facebook before. Just imagine the brand value improvement in this hyper-competitive market)

Total Clicks?-?601, this is how many people actually click to get the very thing we are offering, in this case, various insurance quotes.

Total leads?-?85. This is the number of people who filled out a form. This campaign has already?closed 2 cases, positive ROI, and has 11 applications submitted and 8 more meetings booked.

So, hope you see a high level process to convert total strangers into leads using Facebook Ads.

If you have never run Facebook ads and want to get them running next week and start to attract your ideal clients to you, then

Click this link to schedule your free consultation with us and see how you can tap into this opportunity (big one)

Think about how your practice would change if you could add 6000+ people to your social media network in the next 12 months. I guarantee it will make you make big moves - over 450 Advisors use this today.

Learn how to

• Make LinkedIn work,
• Make Facebook ads work,?
• Find a market niche,?
• Create your offer,?
• Build a funnel,
• Track data and metrics
• Create a repeatable process,?
• Build proper services,
• Help more people,
• Improve your sales skills,
• Build your brand,
• Use technology,?
• Using data intelligence,?
• Join a community of advisors,?
• and a lot more.

Book now, what are you waiting for? It’s free.

To your future (that relies on social media)

Deepak