THE 3 STEP PROCESS TO CRAFTING A MESSAGE ON LINKEDIN THAT GETS A HIGH RESPONSE RATE

So many people, including myself, are beyond frustrated with the "spam" messages that we are all receiving each day on LinkedIn.

Someone trying to sell this to you, someone trying to sell that to you, someone constantly pitching you on something you don't even need.

Now I do realize that LinkedIn is a business and networking platform, but it never feels good to be sold or pitched to, so why would one do that to someone else, let alone someone they don't even know.

There are many on LinkedIn who tell you there is a better way to message someone or try sending a type of message that is straight to the point, or a message that slowly builds the relationship (like dating).

But what is most effective and what should someone do on a consistent basis when messaging on LinkedIn?

This is a question that comes up often. The fact of the matter is, there is no clear-cut answer, no matter what all of the "experts" say, myself included. What I believe in is having a framework in order to craft your own message that not only resonates with you, but it will resonate with the person whom you are messaging.

It is pretty safe to say that there is no room anymore on LinkedIn for straight-up sales pitch garbage messages that are 18-paragraph long drunk-a-logs that do nothing to build the connection, rapport, or trust with the person that is being messaged.

What has me continuing to scratch my head is that I wonder if these people actually think that these are proper messages to send.

Too many people are using automated software or bad scripted messages that just sell and pitch their audience all day long.

There is a better way and I want to give you my framework for what has continued to work for me and the thousands of clients I have had the honor and privilege to work with.

For those who are curious, my wife and I are doing a 5 day LinkedIn Intensive all next week that will go into greater detail about this topic and many more.

You can register here if interested: https://www.thetimetogrow.com/LinkedInWorkshop

Here is how to properly message someone on LinkedIn:

1. State their name in a relaxed and humanizing way:

Stay away from the overly-stuffy and business-type opening of "Dear.......How are you today?" That is not humanizing. That is not welcoming. That is not warm. Instead use an opening line like this:

"Hi......! It's so great to be connected to you".

What is great about this opening statement is that it's relaxed, warm, and welcoming. You always want to bring your new connection closer to you, instead of pushing them further away.

2. Create an organic and real connection point between you and the person you are messaging:

This brings up a question I often ask myself and I'm sure others do as well:

"Why would you message someone that you have no connecting point to?" There are tons of coaches out there who push the "spray and pray" method (messaging as many people as you can, with no regard to an actual connecting point to the other person), which never ever works.

What allows people to create more connections offline through phone calls or Zooms, is the way they create an organic bridge from yourself to the other person. You want to make sure there is a clear and apparent connection between the two of you.

You don't want to talk to anyone where there wouldn't be a relatable connecting point from the onset of the connection. For example; If you are a business coach that specializes in helping other business coaches create more success online with a course, program, or coaching, then you want to use that as your "connecting point" to bridge the gap between you and the other person.

You can say something like this:

"I noticed that we both shared a background in both being business coaches and it would be great to hop on a call or zoom, if time allowed, to learn more about each others' businesses and how we can best support one another here on LinkedIn".

What this does is it allows you to state the obvious connecting point between you and the other person, and when such a message is read, it will really hit home and speak directly to the person you have messaged.

Again, you want to raise the level of connection and lower the wall of resistance.

3. Finish with a simple CTA (Call To Action):

My simple motto is "Questions Lead To Answers and Statements Lead To Knowhere". If I was just to finish my message with "Let me know when is good for you to talk", guess what? They aren't going to let me know because I haven't asked.

If you finish your message with a simple question like, "When would be the best day and time for us to meet over zoom or a phone call? now you are asking a direct question, which will prompt a direct response.

You have to A.S.K to G.E.T

So use this framework to create and craft your own organic and authentic message that connects to the person you are looking to build a long-standing business relationship with.

No more selling. Double down on connecting!

Which of the mentioned tips about messaging do you need to focus more on doing?