3-Step Framework Nobody’s Told You About For A Powerful Personal Brand On LinkedIn

Building a personal brand that generates income is the most sustainable way to monetize your expertise & influence, regardless of the business you operate or the industry it happens to be in.

Coach

Realtor

Creator

Advisor

Investor

Speaker

Dietician

Marketer

Freelancer

Consultant

Photographer

Virtual Assistant

Service Provider

Small Business Owner

If you identify with any of the above, strategically positioning your personal brand on LinkedIn will open up your world to the network of incredible people and accelerate your business.?

An app is an app, but what differentiates Linkedin is the people- professional, positive, growth-oriented and well-connected.

So for our first edition of Out The Mud, we’re gonna explore what makes a personal brand really great and how we can stand out amongst the other 1 billion LinkedIn users on the platform.

STEP ONE: Create Bingeable Content

Crafting content our target audience will want to binge doesn’t rely on just one factor. This is why it can take some time to really master our own messaging.?

We’ve all been told to prioritize quality over quantity, stay consistent, and provide value, so that’s not what I’m about to tell you.

Bingeable content makes the reader FEEL something.?

In a world that encourages we run on an emotionless autopilot, content that sparks emotion is like a drug.

We strengthen the trust with our audience when we share our mistakes, struggles and authentic emotions; when we learn and grow in public.?

Our personal truths and stories are what showcase who we are, which is ultimately what drives “Scroller Behavior.” People want to know us. The educational problem-solution type content just isn’t gonna cut it anymore.

It might feel scary or questionable to post more freely and that's exactly why we must.?

STEP TWO: Become The Go-To Person For Something Very Specific

It's not enough to be a Coach for female executives or a Financial Advisor for business owners. For something (or someone) to disrupt the market, it needs to be perceived as rare and valuable.?

How do you help your clients transform in a way that none of your competitors are doing? What’s a certain perspective or methodology you hold that isn’t shared by most experts in your field? What about your experiences makes you uniquely qualified to do this?

The more unconventional and unique your approach, the more ground-breaking it will be.?

You stop seeing others in your niche as competition when you realize YOU are the niche. Figuring out how to position yourself as the Go-To Gal or Guy for something is way easier when nobody does it like you.

Great opportunities to display your authentic self on LinkedIn: LIVES, Audio Events, and strategically collaborating with other unique users to expose you to their networks and vice versa!

STEP THREE: Exchange of Info

Let’s be really honest here for a second- the personal brands we admire aren’t doing it for kicks and giggles.

They are generating some serious cash flow by driving the traffic on their page to their linked offers.

A LinkedIn Newsletter or an eBook can be leveraged in exchange for readers’ contact info- this is where the magic of conversion happens. Once inside your ecosystem, potential clients will be funneled through email marketing that will expose them to your value & world of offers.?

This genius strategy is how the top personal brands turn thousands of followers into paying clients on autopilot.

LinkedIn is a positive, professional playground for those who commit to walking with their fear and sharing their power with the world.

Don't forget to drop your thoughts in the comments to let me know what resonated in this article!

My goal is to always share a perspective you haven’t heard before from all the other social media strategists out there! Unique, rare and valuable… See what I did there? ??

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Out The Mud Newsletter- Note From KK

Wow, I am so freakin excited you’ve chosen to be here.

I’ve been wanting to launch a newsletter for forever and realized there’s never a perfect time to start so here I am, showing up even if it’s not perfectly! If you follow me, you know we talk about this a lot in my corner of the internet.

I work with incredible, self-led business owners who see the bigger picture of having a personal brand online. Having a successful personal brand is the key to freedom for entrepreneurs. My clients’ have witnessed that firsthand.

But often when my clients’ find me, they’re not completely fulfilled by their business or it’s not where they’d like it to be. They wish for my clients, more money, more impact.

What most business owners’ don’t realize is that most dissatisfaction in our businesses doesn’t come from what we’re doing.

It comes from WHO we’re working with.

This is something I’ve discovered through unhappiness in my own business in the past. Here’s the thing: if we’re not building our dream business, whats the point? We didn’t get into entrepreneurship to be unhappy. We got into it to be free.

Well I’ll tell you what.

A personal brand that attracts your dream clients and makes you go, “wow this is my life, I get to live my dream every day,” is the key to said freedom.

So…

Have you picked out the perfect social roadmap for you yet?

What You Can Expect On This Side of LinkedIn

Simple strategies that propel your personal brand & business forward.

And a whole lot of fun while we do it.

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